The Emergence of Concerned Partnerships in the Ethical Marketization of Place: A Narrative Lens

Teea Palo ()
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Teea Palo: University of Edinburgh Business School

Journal of Business Ethics, 2023, vol. 184, issue 4, No 6, 835-854

Abstract: Abstract This study adopts a narrative lens to investigate how place shapes the emergence and work of cross-sector partnerships (CSPs). Based on a qualitative inquiry of the marketization of Lapland, Finland, as the home of Santa Claus, four matters of concern around the ethicality of marketizing Lapland are followed: revitalization, commerciality, distortion, and imbalance. The findings show how CSPs emerge in the marketization of place through the mechanisms of narrative contestations and misalignment of marketized place and place-identity, and their (re)alignment at the nexus of marketization. The contestations and misalignment generate matters of concern from place, which in turn mobilize CSPs via two interrelated narrative practices: (i) problematizing and (ii) reimagining the marketized place to realign it with place-identity. The paper contributes the construct of concerned partnerships to the literature of CSPs, a place-based form of CSPs which consist of both market and non-market actors, including the place and its social and material resources. They are formed through matters of concern that emerge through misalignments of marketized place and place-identity, to realign them and sustain a place at a nexus of marketization.

Keywords: Concerned partnership; Marketization; Matter of concern; Place-identity; Narrative (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1007/s10551-023-05364-6

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