Signaling Effects of CSR Performance on Cross-border Alliance Formation

Ding Wang (), Jiang Wei (), Niels Noorderhaven () and Yang Liu ()
Additional contact information
Ding Wang: Central South University
Jiang Wei: Zijingang Campus Zhejiang University
Niels Noorderhaven: Tilburg University
Yang Liu: Zijingang Campus Zhejiang University

Journal of Business Ethics, 2023, vol. 186, issue 4, No 8, 850 pages

Abstract: Abstract This study examines the effects of corporate social responsibility (CSR) performance of Chinese firms on the formation of cross-border alliances with partners in developed countries. We use signaling theory and the co-evolutionary perspective as bases in proposing that the signaling effects of CSR performance on cross-border alliance formation are subject to the influences of subnational, national, and cross-national institutions. By using a longitudinal data set, we find that the signaling effects of CSR performance on cross-border alliance formation emerged only after a national system of CSR-related institutions had been established. Once this framework was set up, the effectiveness of CSR as a signal was subject to subnational (intra-country) and cross-national (inter-countries) institutional differences. We conclude that combining signaling theory with the co-evolutionary perspective contributes to CSR research in emerging markets.

Keywords: CSR; Cross-border alliance; Signaling theory; Co-evolutionary perspective; China (search for similar items in EconPapers)
Date: 2023
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Citations: View citations in EconPapers (3)

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DOI: 10.1007/s10551-023-05432-x

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