Energizing Ethical Recycling Intention Through Information Publicity: Insights from an Emerging Market Economy

Khalid Mehmood (), Yaser Iftikhar (), Fauzia Jabeen (), Ali Nawaz Khan () and Hina Rehman ()
Additional contact information
Khalid Mehmood: Hubei Engineering University
Yaser Iftikhar: AFPGMI, National University of Medical Sciences
Fauzia Jabeen: Abu Dhabi University
Ali Nawaz Khan: Hubei Engineering University
Hina Rehman: National University of Modern Languages (NUML)

Journal of Business Ethics, 2024, vol. 191, issue 4, No 10, 837-863

Abstract: Abstract Plastic consumption is an important aspect of contemporary living, and studies that systematically examine consumers’ plastic waste recycling intentions from an ethical perspective are scarce. Considering the severity of plastic waste recycling problems globally based on the stimulus-organism-response paradigm, this study analyses how the information publicity influences consumers’ plastic waste recycling intentions from an ethical perspective in an emerging market economy. We investigate this link by focusing on the indirect effect of perceived social pressure and the moderating role of media disposition (i.e., media richness and content trustworthiness). Data from a three-wave field survey of 469 household consumers from China showed that social pressure mediated the positive relationship between information publicity and ethical recycling intentions. Additionally, media richness and content trustworthiness moderate the link between information publicity and consumers’ perceptions of social pressure. These findings provide encouraging evidence for applying the SOR paradigm to explain the ethical recycling intention of consumers. The findings may assist policymakers in motivating consumers to think ethically about plastic waste recycling.

Keywords: Social pressure; Media disposition; Information publicity; Ethical recycling intention; Stimulus-organism-response paradigm (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://link.springer.com/10.1007/s10551-024-05671-6 Abstract (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:kap:jbuset:v:191:y:2024:i:4:d:10.1007_s10551-024-05671-6

Ordering information: This journal article can be ordered from
http://www.springer. ... cs/journal/10551/PS2

DOI: 10.1007/s10551-024-05671-6

Access Statistics for this article

Journal of Business Ethics is currently edited by Michelle Greenwood and R. Edward Freeman

More articles in Journal of Business Ethics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().