How Envy Encourages Beliefs in Unethical Consumer Behaviour: The Role of Religiosity and Moral Awareness

Rajat Roy (), Anirban Som (), Vik Naidoo () and Fazlul K. Rabbanee ()
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Rajat Roy: Bond Business School, Bond University
Anirban Som: Indian Institute of Management Tiruchirappalli
Vik Naidoo: University of Sydney
Fazlul K. Rabbanee: Curtin University

Journal of Business Ethics, 2024, vol. 193, issue 2, No 6, 345-361

Abstract: Abstract The literature on ethics currently recommends more research on the emotional underpinnings of ethical decision-making. The current study takes up the challenge, addressing this research gap by theorising and empirically testing, through four studies (with different methodologies, e.g., survey design, lab experiment), the link between envy—malicious versus benign—and beliefs in unethical consumer behaviour as moderated by religiosity. We show that while malicious envy enhances different types of unethical consumer beliefs, this effect is dampened by the presence versus absence of religiosity (when religiosity was both measured and manipulated through thoughts of God priming). We also show that moral awareness mediates this effect. The findings contribute to theory and practice.

Keywords: Envy; Religiosity; Unethical beliefs; Moral awareness (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1007/s10551-023-05573-z

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