Value Priorities as Combining Core Factors Between CSR and Reputation – A Qualitative Study

Marjo Siltaoja ()

Journal of Business Ethics, 2006, vol. 68, issue 1, 111 pages

Abstract: This article explores the nature of corporate social responsibility (CSR) and corporate reputation using qualitative research approach. Specifically, the relationship between CSR and corporate reputation is examined from the viewpoint of value theory. This paper brings up for discussion the various value priorities lying in the background of CSR actions. The aim is to form categories of value priorities around CSR and reputation, based on qualitative research approach. The main concepts in this paper – CSR, reputation and value – are also defined. This paper further discusses the theory of value structure and content, which identifies certain principal values among different cultures. The data consist of eight interviews with employees of a newspaper company. The results suggest that value priorities play an influential role in CSR actions, influencing to the essence of certain reputation stories in the corporate context. Copyright Springer Science+Business Media, Inc. 2006

Keywords: Corporate social responsibility; Finland; qualitative approach; reputation; value theory (search for similar items in EconPapers)
Date: 2006
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Citations: View citations in EconPapers (58)

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DOI: 10.1007/s10551-006-9042-4

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