A Framework for Understanding Corporate Social Responsibility Programs as a Continuum: An Exploratory Study
Julie Pirsch (),
Shruti Gupta () and
Stacy Grau ()
Journal of Business Ethics, 2007, vol. 70, issue 2, 125-140
Keywords: Corporate social responsibility; cause-related marketing; customer loyalty; satisfaction; stakeholder theory; skepticism (search for similar items in EconPapers)
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