A Framework for Understanding Corporate Social Responsibility Programs as a Continuum: An Exploratory Study

Julie Pirsch (), Shruti Gupta () and Stacy Grau ()

Journal of Business Ethics, 2007, vol. 70, issue 2, 125-140

Keywords: Corporate social responsibility; cause-related marketing; customer loyalty; satisfaction; stakeholder theory; skepticism (search for similar items in EconPapers)
Date: 2007
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Citations: View citations in EconPapers (105)

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DOI: 10.1007/s10551-006-9100-y

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