The Concept of Reputational Bliss

Barry Mitnick () and John Mahon ()

Journal of Business Ethics, 2007, vol. 72, issue 4, 323-333

Abstract: A normative criterion identifying the conditions for a desirable corporate reputation, “reputational optimality,â€\x9D or “reputational bliss,â€\x9D is described, and a case developed for its utility and reasonableness as a criterion to apply to real world phenomena. The paper discusses some behavioral patterns under alternative moral positions taken by observers and the firm, critiques some alternative moral principles, and considers some dynamics of moving toward, defending and maintaining, and breaching or breaking reputational bliss. Copyright Springer Science+Business Media, Inc. 2007

Keywords: reputation; moral positions; normative criteria (search for similar items in EconPapers)
Date: 2007
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Citations: View citations in EconPapers (7)

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DOI: 10.1007/s10551-006-9173-7

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