De-marketing Tobacco Through Price Changes and Consumer Attempts Quit Smoking

Michelle Inness (), Julian Barling, Keith Rogers and Nick Turner

Journal of Business Ethics, 2008, vol. 77, issue 4, 405-416

Keywords: addiction; Canada; consumer behavior; de-marketing; marketing; motivation; panel data; smoking; theory of planned behavior; tobacco (search for similar items in EconPapers)
Date: 2008
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DOI: 10.1007/s10551-007-9356-x

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