The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior

Longinos Marin, Salvador Ruiz () and Alicia Rubio

Journal of Business Ethics, 2009, vol. 84, issue 1, 65-78

Keywords: corporate social responsibility; identity attractiveness; relationship marketing; identification; consumer behavior (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (121)

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DOI: 10.1007/s10551-008-9673-8

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