“Harmonious” Norms for Global Marketing the Chinese Way

Leïla Choukroune ()

Journal of Business Ethics, 2009, vol. 88, issue 3, 432 pages

Keywords: China; law; marketing; intellectual property; advertising; World Trade Organization; harmonious society (search for similar items in EconPapers)
Date: 2009
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DOI: 10.1007/s10551-009-0305-8

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