The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company

Rafael Currás-Pérez (), Enrique Bigne () and Alejandro Alvarado-Herrera ()

Journal of Business Ethics, 2009, vol. 89, issue 4, 547-564

Keywords: social responsibility; identification; brand attractiveness; brand coherence; brand distinctiveness; brand prestige; brand attitude; purchase intention (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (43)

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DOI: 10.1007/s10551-008-0016-6

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