The Rise and Stall of a Fair Trade Pioneer: The Cafédirect Story

Iain Davies (), Bob Doherty and Simon Knox

Journal of Business Ethics, 2010, vol. 92, issue 1, 127-147

Keywords: fair trade; Cafédirect; coffee; case study; marketing and marketing ethics; networks; business ethics (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (15)

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DOI: 10.1007/s10551-009-0145-6

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