Employee Participation in Cause-Related Marketing Strategies: A Study of Management Perceptions from British Consumer Service Industries

Gordon Liu, Catherine Liston-Heyes () and Wai-Wai Ko

Journal of Business Ethics, 2010, vol. 92, issue 2, 195-210

Keywords: cause-related marketing; human resource management; corporate social responsibility; organisa- tional legitimacy; social alliance; stakeholder engagement; employee participation (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (11)

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DOI: 10.1007/s10551-009-0148-3

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