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Why Ethical Consumers Don’t Walk Their Talk: Towards a Framework for Understanding the Gap Between the Ethical Purchase Intentions and Actual Buying Behaviour of Ethically Minded Consumers

Michal Carrington (), Benjamin Neville and Gregory Whitwell

Journal of Business Ethics, 2010, vol. 97, issue 1, 139-158

Keywords: actual behavioural control; consumer ethics; ethical consumerism; implementation intentions; intention–behaviour gap; perceived behavioural control; situational context; theory of planned behaviour; word–deed gap (search for similar items in EconPapers)
Date: 2010
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