In Pursuit of Happiness: Disentangling Sustainable Consumption, Consumer Alienation, and Social Desirability
E. Chéron (),
L. Sudbury-Riley () and
F. Kohlbacher ()
Additional contact information
E. Chéron: Akita International University
L. Sudbury-Riley: University of Liverpool
F. Kohlbacher: FK Associates
Journal of Consumer Policy, 2022, vol. 45, issue 2, No 1, 149-173
Abstract This study makes a novel attempt to disentangle the complex relationships between making sustainable purchasing choices and happiness, while also considering the key issues of social desirability and consumer alienation. Analysis of data collected via a survey administered to a representative sample (n = 835) of Japanese consumers suggests that making sustainable purchases does indeed have a positive impact on life satisfaction, or happiness. At the same time, high levels of need for social approval also positively impacts sustainable consumption and happiness. Feeling alienated from the marketplace, however, has a detrimental impact on happiness. These results suggest a more complex picture than is usually portrayed in studies of ethical consumption and life satisfaction, extend our understanding of an intricate set of relationships, and provide insight for policy makers and managers into the ways in which happiness can be encouraged via making sustainable consumption choices and having a more positive perception of business and social norms.
Keywords: Sustainable consumption; Life satisfaction; Happiness; Consumer well-being; Consumer alienation; Social desirability (search for similar items in EconPapers)
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed
Downloads: (external link)
http://link.springer.com/10.1007/s10603-021-09498-w Abstract (text/html)
Access to full text is restricted to subscribers.
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:kap:jcopol:v:45:y:2022:i:2:d:10.1007_s10603-021-09498-w
Ordering information: This journal article can be ordered from
http://www.springer. ... es/journal/10603/PS2
Access Statistics for this article
Journal of Consumer Policy is currently edited by Hans Micklitz, John Thøgersen, Lucia A. Reisch, Alan Mathios and Christian Twigg-Flesner
More articles in Journal of Consumer Policy from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().