Demand for Live Theater with Market Segmentation and Seasonality
Jonathan Corning and
Journal of Cultural Economics, 2002, vol. 26, issue 3, 217-235
Using performance level box-office receipts from the PacificConservatory of the Performing Arts over eight years, we analyzeperformance-level demand for live theater. The disaggregated data allowsus to estimate demand at a particular venue and to characterize theseasonality of demand for live theater. We examine whether the supply ofshows matches the differentiated tastes of theater-goers at each of thethree locations and the sensitivity of demand to critical reviews andprior attendance. Copyright Kluwer Academic Publishers 2002
Keywords: live theater; market segmentation; seasonality (search for similar items in EconPapers)
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