Are Small Recipients Overlooked by Sponsors? An Empirical Note

Björn Frank and Kurt Geppert

Journal of Cultural Economics, 2004, vol. 28, issue 2, 143-156

Abstract: This note presents an analysis of data collected on the revenue structure of cultural institutions in Berlin and Hamburg, with a focus on sponsoring. Ex ante there are some reasons why firms, when giving to the arts, might favour large recipients, but also some why they could favour smaller ones. For our sample we find that income from sponsoring per visitor is larger for smaller cultural institutions. Finally, we argue that these results can be considered as evidence for a at least partly altruistic motivation of sponsors. Copyright Kluwer Academic Publishers 2004

Keywords: advertising; corporate donations; corporate giving; philanthropy; sponsoring (search for similar items in EconPapers)
Date: 2004
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DOI: 10.1023/B:JCEC.0000019574.70428.c7

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