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The creative instability hypothesis

Peter Earl and Jason Potts

Journal of Cultural Economics, 2013, vol. 37, issue 2, 153-173

Abstract: This paper provides an analysis of why many ‘stars’ tend to fade away rather than enjoying ongoing branding advantages from their reputations. We propose a theory of market overshooting in creative industries that is based on Schumpeterian competition between producers to maintain the interest of boundedly rational fans. As creative producers compete by offering further artistic novelty, this escalation of product complexity eventually leads to overshooting. We propose this as a theory of endogenous cycles in the creative industries. Copyright Springer Science+Business Media New York 2013

Keywords: Economics of creativity; Creative industries; Schumpeterian competition; Overshooting; D11; D21; Z11 (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (6)

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DOI: 10.1007/s10824-012-9174-6

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