Leveraging analytics to produce compelling and profitable film content
Ronny Behrens (),
Natasha Zhang Foutz (),
Michael Franklin (),
Jannis Funk (),
Fernanda Gutierrez-Navratil (),
Julian Hofmann () and
Ulrike Leibfried ()
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Ronny Behrens: University of Münster
Natasha Zhang Foutz: University of Virginia
Michael Franklin: Goldsmiths, University of London
Jannis Funk: Film University Babelsberg KONRAD WOLF
Fernanda Gutierrez-Navratil: Universidad Pública de Navarra
Julian Hofmann: Métis Lab
Ulrike Leibfried: Area 46 Development GmbH
Journal of Cultural Economics, 2021, vol. 45, issue 2, No 2, 211 pages
Abstract Producing compelling film content profitably is a top priority to the long-term prosperity of the film industry. Advances in digital technologies, increasing availabilities of granular big data, rapid diffusion of analytic techniques, and intensified competition from user-generated content and original content produced by subscription video on demand platforms have created unparalleled needs and opportunities for film producers to leverage analytics in content production. Built upon the theories of value creation and film production, this article proposes a conceptual framework of key analytic techniques that film producers may engage throughout the production process, such as script analytics, talent analytics, and audience analytics. The article further synthesizes the state-of-the-art research on and applications of these analytics, discuss the prospect of leveraging analytics in film production, and suggest fruitful avenues for future research with important managerial implications.
Keywords: Entertainment analytics; Big data; Content production; Film producer; Film industry (search for similar items in EconPapers)
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