Economic valuation of becoming a superhero

Julian J. Hwang () and Dongso Lee ()
Additional contact information
Julian J. Hwang: West Virginia University
Dongso Lee: Korea Rural Economic Institute

Journal of Cultural Economics, 2025, vol. 49, issue 1, No 8, 236 pages

Abstract: Abstract Have you ever wished that you were a superhero? If so, how much would you be willing to pay to become one? In this study, we measured the economic value of becoming a superhero or obtaining a superpower using a discrete choice experiment. We focused on four superpowers: mind-control, flight, teleportation, and supernatural physical strength and measured values for each power. Our results indicate that of the four powers, our participants valued teleportation the most.

Keywords: Discrete choice experiment; Willingness-to-sacrifice; Superpower (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1007/s10824-024-09513-1 Abstract (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:kap:jculte:v:49:y:2025:i:1:d:10.1007_s10824-024-09513-1

Ordering information: This journal article can be ordered from
http://www.springer. ... cs/journal/10824/PS2

DOI: 10.1007/s10824-024-09513-1

Access Statistics for this article

Journal of Cultural Economics is currently edited by Federico Etro and Douglas Noonan

More articles in Journal of Cultural Economics from Springer, The Association for Cultural Economics International Contact information at EDIRC.
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().