The Hot–Cold Decision Triangle: A framework for healthier choices

Haiyang Yang (), Ziv Carmon (), Barbara Kahn, Anup Malani, Janet Schwartz, Kevin Volpp and Brian Wansink

Marketing Letters, 2012, vol. 23, issue 2, 457-472

Keywords: Judgment and decision making; Health goals; Healthier decisions; Self-regulation; Self-control (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (3)

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DOI: 10.1007/s11002-012-9179-0

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