The effects of the experience recommendation on short- and long-term happiness

Maria Sääksjärvi (), Katarina Hellén () and Pieter Desmet ()
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Maria Sääksjärvi: Delft University of Technology
Katarina Hellén: University of Vaasa
Pieter Desmet: Delft University of Technology

Marketing Letters, 2016, vol. 27, issue 4, No 5, 675-686

Abstract: Abstract Previous research has argued that in order to become happier, consumers should prefer experiences over material objects. However, this experience recommendation is based upon measures of short-term happiness. In two empirical studies, we test the experience recommendation for both short- as well as long-term happiness. In line with previous results, it was found that the experience recommendation holds for short-term happiness but data did not support the superiority of the experience recommendation for long-term happiness. More specifically, it was documented that adding a material component to the experience had the best effect upon long-term happiness.

Keywords: Happiness; Experience recommendation; Happiness-enhancing activities (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (2)

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DOI: 10.1007/s11002-015-9382-x

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