Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments
Eric Anderson () and
Duncan Simester ()
Quantitative Marketing and Economics (QME), 2003, vol. 1, issue 1, 93-110
Although the use of $9 price endings is widespread amongst US retailers there is little evidence of their effectiveness. In this paper, we present a series of three field-studies in which price endings were experimentally manipulated. The data yield two conclusions. First, use of a $9 price ending increased demand in all three experiments. Second, the increase in demand was stronger for new items than for items that the retailer had sold in previous years. There is also some evidence that $9 price endings are less effective when retailers use “Sale” cues. Together, these results suggest that $9-endings may be more effective when customers have limited information, which may in turn help to explain why retailers do not use $9 price endings on every item. Copyright Kluwer Academic Publishers 2003
Keywords: price ending; odd-pricing; pricing; catalogs (search for similar items in EconPapers)
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (53) Track citations by RSS feed
Downloads: (external link)
Access to full text is restricted to subscribers.
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:kap:qmktec:v:1:y:2003:i:1:p:93-110
Ordering information: This journal article can be ordered from
http://www.springer. ... ng/journal/11129/PS2
Access Statistics for this article
Quantitative Marketing and Economics (QME) is currently edited by Pradeep Chintagunta
More articles in Quantitative Marketing and Economics (QME) from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().