Reviewing the reviewers: The impact of individual film critics on box office performance
Peter Boatwright (),
Suman Basuroy () and
Wagner Kamakura ()
Quantitative Marketing and Economics (QME), 2007, vol. 5, issue 4, 425 pages
Keywords: Entertainment marketing; Motion picture distribution and exhibition; Movie choice; Predictors; Influencers; Wide-release; Platform-release; Movie critics; Stochastic variable selection; Bayesian models; New product research; C01; C11; C52; M31 (search for similar items in EconPapers)
Date: 2007
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Citations: View citations in EconPapers (35)
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Persistent link: https://EconPapers.repec.org/RePEc:kap:qmktec:v:5:y:2007:i:4:p:401-425
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DOI: 10.1007/s11129-007-9029-1
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