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A Bayesian methodology for simultaneously detecting and estimating regime change points and variable selection in multiple regression models for marketing research

Duncan Fong () and Wayne DeSarbo

Quantitative Marketing and Economics (QME), 2007, vol. 5, issue 4, 427-453

Keywords: Change point models; Variable selection; Bayesian analysis; Multiple regression models; Promotion response modeling; C11; C13; C30; M31 (search for similar items in EconPapers)
Date: 2007
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Citations: View citations in EconPapers (4)

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DOI: 10.1007/s11129-007-9030-8

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