Do frequency reward programs create switching costs? A dynamic structural analysis of demand in a reward program

Wesley Hartmann () and V. Viard

Quantitative Marketing and Economics (QME), 2008, vol. 6, issue 2, 109-137

Keywords: Switching costs; Reward programs; Dynamic programming; Discrete-choice; D40; L10; M31 (search for similar items in EconPapers)
Date: 2008
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Working Paper: Do Frequency Reward Programs Create Switching Costs? A Dynamic Structural Analysis of Demand in a Reward Program (2007)
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DOI: 10.1007/s11129-007-9035-3

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