Studying the level-effect in conjoint analysis: An application of efficient experimental designs for hyper-parameter estimation

Qing Liu (), Angela Dean (), David Bakken () and Greg Allenby ()

Quantitative Marketing and Economics (QME), 2009, vol. 7, issue 1, 69-93

Keywords: Hierarchical Bayes; Conjoint; Level effect; C11; C31; M31 (search for similar items in EconPapers)
Date: 2009
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DOI: 10.1007/s11129-008-9045-9

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