A generalized framework for estimating customer lifetime value when customer lifetimes are not observed

Siddharth Singh (), Sharad Borle and Dipak Jain

Quantitative Marketing and Economics (QME), 2009, vol. 7, issue 2, 205 pages

Keywords: Customer lifetime value; Forecasting; Simulation; Data augmentation; MCMC; C10; C11; C13; C15; C16; M3 (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (21)

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DOI: 10.1007/s11129-009-9065-0

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