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Market Share and Price Setting Behavior for Private Labels and National Brands

Ronald Cotterill () and William Putsis ()

Review of Industrial Organization, 2000, vol. 17, issue 1, 17-39

Keywords: Competitive strategy; pricing; private labels; promotion (search for similar items in EconPapers)
Date: 2000
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Persistent link: https://EconPapers.repec.org/RePEc:kap:revind:v:17:y:2000:i:1:p:17-39

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DOI: 10.1023/A:1007875302869

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