Colors and Entrepreneurial Activities: An Exploratory Study

Nancy Hodges (), Michael J. Kane () and Albert Link
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Nancy Hodges: University of North Carolina at Greensboro
Michael J. Kane: University of North Carolina at Greensboro

Small Business Economics, 2025, vol. 64, issue 4, No 5, 1677 pages

Abstract: Abstract Colors may enhance entrepreneurial behavior. It is well known that creativity can lead to entrepreneurial behavior, and it is argued in the psychology literature that colors can influence an individual’s creativity. In this paper, we explore the empirical relationship between colors and entrepreneurial behavior under the literature-based hypothesis that yellows and oranges enhance an individual’s creative emotions. Our findings open the door for future research on the psychology of colors and entrepreneurship.

Keywords: Entrepreneurship; Color; Psychological behavior; Emotional states; Creativity (search for similar items in EconPapers)
JEL-codes: D91 L26 O31 (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/s11187-024-00957-5

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