Is the Consumer Sentiment Index Capable of Forecasting the Transaction Activeness of Clients? Case Study for a Commercial Bank in China

Xia Wang and Yung-Hsin Chen

Emerging Markets Finance and Trade, 2012, vol. 48, issue 0, 20-28

Abstract: The Consumer Sentiment Index (CSI), a leading macroeconomic indicator, reflects consumers' assessments of current financial situations, forecasts consumers' buying behavior, and allows business organizations, such as banks, to capture business opportunities. There is a consensus that the trend of the CSI can forecast consumption activities in a vast array of markets. However, this study demonstrates that it does so for banks only if and when the characteristics of client behavior are taken into account. The study thus contributes to filling a gap in the bank management literature. The managerial implication is that to improve performance, banks should focus on the bank-client relationship.

Keywords: Consumer Sentiment Index; customer relationship management; transaction activeness (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations:

Downloads: (external link)
http://mesharpe.metapress.com/link.asp?target=contribution&id=Q332L8143NK6M17L (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mes:emfitr:v:48:y:2012:i:0:p:20-28

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/MREE20

Access Statistics for this article

More articles in Emerging Markets Finance and Trade from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().