Moral and Ethical Antecedents of Attitude Toward Counterfeit Luxury Products: Evidence from Pakistan

Yushi Jiang, Luo Xiao, Tariq Jalees, Mishal Hasnain Naqvi and Syed Imran Zaman

Emerging Markets Finance and Trade, 2018, vol. 54, issue 15, 3519-3538

Abstract: Counterfeiting a universal problem is influencing marketers and consumers across the world. Despite its severity, earlier researchers have not paid much attention to it especially in the perspective of moral and ethical aspects. Researchers generally have established the influence of ethical/moral aspects along with social-personal factors on attitude toward counterfeiting luxury products (CLPs). They have not entirely explored the influence of moral aspects on CLPs. Thus, the aim of this study is to ascertain the influence of ethical issues on attitude toward CLPs in the context of theory of planned behavior and theory of reasoned action.

Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:mes:emfitr:v:54:y:2018:i:15:p:3519-3538

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DOI: 10.1080/1540496X.2018.1480365

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