The Value of Crowdfunding: An Explanation Based on Demand Uncertainty and Comparison with Venture Capital

Hang Liu and Yong Wang

Emerging Markets Finance and Trade, 2018, vol. 54, issue 4, 783-791

Abstract: This article notes that an advantage of crowdfunding is in its ability to help start-up firms acquire more accurate market demand information regarding new products when compared with venture capital (VC). The whole market of a given product can be conceptualized as being segmented into several, small local markets. VC has a comprehensive knowledge of local markets in general but is prone to noisy aggregate demand information as a result. While crowdfunding investors have intimate knowledge regarding local demand information in their respective locales, they lack knowledge in other local markets. We show that under certain conditions, crowdfunding can provide more accurate demand information and therefore can generate better incentives to entrepreneurs while improving product quality and helping entrepreneurs make correct decisions on whether or not to launch a new product. Therefore, the wisdom of the crowd can be more valuable than the wisdom of the expert.

Date: 2018
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DOI: 10.1080/1540496X.2018.1434619

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