The Effects of Trust on Policyholders’ Purchase Intentions in an Online Insurance Platform

Chuan Luo, Qi Chen, Yun Zhang and Yun Xu

Emerging Markets Finance and Trade, 2021, vol. 57, issue 15, 4167-4184

Abstract: This study investigates the three dimensions of trust belief on policyholders’ purchase intentions in a third-party online insurance platform. Extending existing studies, we further explore the antecedent factors of trust. We collected 332 samples from the insurance platform Zuihuibao. The results show that two dimensions of trust belief, ability and integrity, can significantly affect policyholders’ purchase intentions. Additionally, reputation, system quality, cooperation, financial risk and benefit serve as crucial antecedent factors that affect policyholders’ trust beliefs. The theoretical contributions and practical implications are discussed based upon the findings.

Date: 2021
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/1540496X.2019.1695122 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mes:emfitr:v:57:y:2021:i:15:p:4167-4184

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/MREE20

DOI: 10.1080/1540496X.2019.1695122

Access Statistics for this article

More articles in Emerging Markets Finance and Trade from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().