Survive and Thrive: The Duration of Cultural Goods Exports from China

Jiajie Yu and Shuang Meng

Emerging Markets Finance and Trade, 2023, vol. 59, issue 7, 2025-2037

Abstract: This paper employs survival analysis to examine the duration of cultural goods exports from China. We use disaggregated product-level data from 1995 to 2020 to explore the export dynamics of Chinese cultural goods and investigate the determinants. We find that most of the export relationships are short-lived, with a median duration of one year. However, if Chinese cultural goods can survive in the foreign market during the early stage, they will face a lower probability of failure and tend to survive for a longer period. In addition, we show that cultural distance is more of an obstacle to the exports of cultural goods under the framework of the gravity model. These findings survive a variety of robustness checks and have important policy implications.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:mes:emfitr:v:59:y:2023:i:7:p:2025-2037

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DOI: 10.1080/1540496X.2023.2171263

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