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Ibrahim Sirkeci

Transnational Marketing Journal, 2013, vol. 1, issue 1, 1-4

Abstract: Transnational Marketing Journal is a new scholarly, peer-reviewed journal is dedicated to disseminating high quality contemporary research into transnational marketing practices and scholarship while encouraging critical approaches in the development of marketing theory and practice. It is an exciting new venture for us and we would like to invite innovative thinking, scholarship, and current research into marketing practices and challenges crossing national borders.

Keywords: Transnational Marketing; Consumption; Mobile Consumers; Multinational Organisations; Transnational Firms (search for similar items in EconPapers)
Date: 2013
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Transnational Marketing Journal is currently edited by Prof Dr Ibrahim Sirkeci and Dr Maktoba Omar

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