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Transnational Marketing Journal

2013 - 2018

Current editor(s): Prof Dr Ibrahim Sirkeci and Dr Maktoba Omar

From Transnational Press London, UK
Bibliographic data for series maintained by TPLondon ().

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Volume 6, issue 1, 2018

Editorial pp. 1-2 Downloads
Ibrahim Sirkeci
Falafel and Shwarma: Israeli Food in Mexico pp. 3-22 Downloads
Paulette K Schuster
CASE STUDY: Regional Cultural Differences Within and Across Four Western European Countries pp. 23-47 Downloads
Nadine Waehning, Ibrahim Sirkeci, Stephan Dahl and Sinan Zeyneloglu
Got To Get You Into My Life: A qualitative investigation into opt-in text marketing pp. 49-70 Downloads
Beth W. Ghiloni
Change of Attitude, Technology and Practice: Identifying the Change for Increased Value Creation with Customer Co-creation pp. 71-73 Downloads
Samuel Rohr and Abrar M. Fitwi

Volume 5, issue 2, 2017

Editorial pp. 83-84 Downloads
Ibrahim Sirkeci
Discovering the Interpersonal Relationship Between Luxury Perfume Brands and Consumers pp. 85-108 Downloads
Varsha Jain, Chakshu Bhandari and Ganesh B.E.
Portuguese Sardines - from the ritual to the brand pp. 109-120 Downloads
Cecília Avelino Barbosa
The impact of dynamic capabilities on firm perceived marketing performance of small and medium sized enterprises pp. 121-125 Downloads
Bülent Akkaya and Akif Tabak

Volume 5, issue 1, 2017

Editorial pp. 1-2 Downloads
Ibrahim Sirkeci
Development of Customer-Orientation, Brand-Orientation and Business Performance within the First Ten Years of the Firm pp. 3-24 Downloads
Katharina Buttenberg
Language Preferences of Foreign Consumers in High and Low Involvement Service Encounters pp. 45-69 Downloads
David A. English
Change of Attitude, Technology and Practice: Identifying the Change for Increased Value Creation with Customer Co-creation pp. 70-82 Downloads
Soumi Paul, Paola Peretti and Saroj Kumar Datta

Volume 4, issue 2, 2016

Editorial: Taste of City, transnational food and place marketing pp. 59-61 Downloads
Evinc Dogan and Ibrahim Sirkeci
Nutrition and Food in the Green city pp. 62-71 Downloads
Paolo Corvo and Raffaele Matacena
Balancing Act: Identity and Otherness among Latin American Immigrants and their Food Practices pp. 72-83 Downloads
Paulette Kershenovich Schuster
Nation Branding in A Transnational Marketing Context: Serbia’s Brand Positioning Through Food and Wine pp. 84-99 Downloads
Evinc Dogan and Goran Petkovic
The Budding Aromas from Taco Trucks: Taste and Space in Austin, Texas pp. 100-109 Downloads
Robert D. Lemon
Exploring Potentials for Culinary Tourism through a Food Festival: The Case of Thessaloniki Food Festival pp. 110-125 Downloads
George Chatzinakos
Lyon – UNESCO’s Creative City of Gastronomy? pp. 126-132 Downloads
Cecilia Avelino Barbosa
Food and wine tourism and urban local development pp. 133-142 Downloads
Gabriele Di Francesco
Transnational Döner Kebab taking over the UK pp. 143-158 Downloads
Ibrahim Sirkeci
Book reviews pp. 159-162 Downloads
Evinc Dogan and Efe Sevin

Volume 4, issue 1, 2016

Why Foreign Retail Grocery Stores Fail in South Korea: Propositions for Future Research pp. 1-9 Downloads
David A. English
Card usage by Turks when travelling abroad: shopping and Transnationalisation pp. 10-19 Downloads
Yagmur Ozyer, Basak Degerli, Alper Degerli and Ebru Gozukara
Transnational adaptation: changing determinants of grocery store choice of German consumers in London pp. 20-40 Downloads
Ines Oswald
CASE STUDY: Ria Money Transfer: a transnational company for a transnational clientele pp. 41-58 Downloads
Ibrahim Sirkeci and Anett Condick-Brough

Volume 3, issue 2, 2015

Determinants and consequences of price-leadership strategy: Evidence from Chinese manufacturer exporters pp. 81-111 Downloads
Xuenan Ju, Yuan Cheng, Zuohao Hu, Mengyuan Lv and Xi Chen
Small and medium sized enterprise marketing to foreign consumers in Seoul, South Korea pp. 112-129 Downloads
David A. English
Mapping studies on consumer boycotting in international marketing pp. 130-151 Downloads
Omar Al Serhan and Elias Boukrami

Volume 3, issue 1, 2015

Positioning Generation Y for Effective Mobile Communication: The case of three cities in India pp. 1-25 Downloads
Varsha Jain and Saumya Pant
The classification of customer- and brand-oriented marketing capabilities pp. 26-44 Downloads
Katharina Buttenberg
An investigative analysis of the factors influencing degree of involvement in a foreign market pp. 45-60 Downloads
Maktoba Omar and Collins Osei
The influence of country personality dimensions on intentions to recommend visiting: The preponderance of assiduousness and wickedness pp. 61-80 Downloads
Carlos Manuel Súcia Búrcio, Rui Manuel Vinhas Da Silva and Maria de Fátima Salgueiro

Volume 2, issue 2, 2014

Is Familiarity a Moderator of Brand/Country Alliances? One More Look pp. 61-77 Downloads
Tore Kristensen, Gorm Gabrielsen and Eugene D. Jaffe
The Influence of Country of Origin on Chinese Food Consumers pp. 78-98 Downloads
Keith Walley, Paul Custance, Tan Feng, Xu Yang, Li Cheng and Sandra Turner
Brand "Moscow" in a global perspective pp. 99-111 Downloads
Marina Ochkovskaya, Valentina Gerasimenko and Maria Rybalko

Volume 2, issue 1, 2014

The Incubator Concept as an Entry Mode option for SME’s pp. 1-19 Downloads
Anna Marie Dyhr Ulrich and Svend Hollensen
Experiencing-the-Experience: An Examination of the Significance of Infrastructure, Co-creation and Co-branding within the Transnational Gastronomic Tourism Industry pp. 21-37 Downloads
Helena A. Williams, Robert L. Williams, Jr. and Maktoba Omar
Sustainable Distribution in Emerging Markets – African Perspective pp. 39-60 Downloads
Subrat Sarangi, Sanjay Patro and Ravi Shekhar Kumar

Volume 1, issue 1, 2013

Editorial pp. 1-4 Downloads
Ibrahim Sirkeci
The role of (foreign?) culture on consumer buying behaviour: What changes when living abroad? pp. 5-21 Downloads
Jessica Lichy and Kevin Pon
Runway logic: "Y" Generation Y prefer fashion brand over country-of-origin pp. 22-40 Downloads
Nathalia C. Tjandra, Maktoba Omar, Robert L. Williams, Jr. and John Ensor
Effect of colour and relative product size (RPS) on consumer attitudes pp. 41-58 Downloads
Varsha Jain, Subhadip Roy and Adwita Pant
Case Study: Utilizing the VFBOP model for entry into emerging markets: Grameen Danone Foods pp. 59-71 Downloads
Robert L. Williams, Jr. and Maktoba Omar
Case Study: The new territorial orientation of a transnational company: Italian pasta pp. 72-83 Downloads
Silvia Dessì, Federica Caboni and Ernestina Giudici
Page updated 2018-11-25