Effects of COVID-19: Redefining Work from home & Employee Engagement

Antriksha Negi, Ravinder Pant and Nawal Kishor
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Antriksha Negi: Research Scholar, SOMS, IGNOU, New Delhi, India.
Ravinder Pant: ARSD College, University of Delhi, India.
Nawal Kishor: SOMS, IGNOU, New Delhi, India.

Transnational Marketing Journal, 2021, vol. 9, issue 3, 521-538

Abstract: Started in China’s Wuhan district late last year, the coronavirus outbreak has thrown several unprecedented challenges. As per the estimates of International Labour Organisation (ILO), due to COVID 19, over 25 million people are likely to lose job. As per the report published by Gallup Foundation, (Harter, 2020) remote workers percentage jumped from 31% to 62% which is likely to impact employee engagement. Employee working remotely can become “next new normal”. Gallup research survey found a strong association between remote mode of working and employee engagement. Employees having option of work from home are more likely to be engaged in comparison to the one who do not have such options available. (Webcast, 2020). An engaged employee is considered to be the best brand ambassador of any organisation. Such an employee is always willing and interested to go “an extra mile” and gives his best at work. For the purpose of the study, data from secondary sources such as e-newspaper, articles, blogs, journal articles and research papers, reports from government organisations, company reports, review articles etc. are gathered and compiled there after a critical analysis of the same is done with respective to objective of the study. During lockdown as per the detailed review undertaken, seven parameters abbreviated as “EFFECTS” were found to be the most important and relevant for employees working from home and making them engaged with the high level of motivation and dedication. These are Employee Voice,Fun Activities,Feelings of Employees,Emotional support, Compassion, Training and Development and Supervision. The study also provides scope for future researchers.

Keywords: Best Practice; Corona; COVID-19; Employee Engagement; Employee Experience; Fun Activities,Remote Workplace; Learn from Home; Work from Home (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:mig:tmjrnl:v:9:y:2021:i:3:p:521-538

DOI: 10.33182/tmj.v9i3.1298

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