Transnational Marketing Journal

2013 - 2022

Current editor(s): TBC

From Oxbridge Publishing House, UK
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Volume 8, issue 2, 2020

Editorial: Coronavirus Pandemic and Disruptive Impact on Marketing and Consumers pp. 133-134

Lilit Baghdasaryan and Ibrahim Sirkeci

Consumption Emotions and Consumer Values among Turkish Consumers during the COVID-19 Pandemic pp. 135-160

Nevin Karabiyik Yerden

“I stay at work for you, you stay at home for us.” Does this Covid-19 campaign work for the youth in Asia? pp. 161-175

Jappy Fanggidae, Ridolof Batilmurik and Pieter Samadara

Spillover effect of Covid19 on the Global Economy pp. 177-196

Hasnan Baber

Consumption switch at haste: insights from Indian low-income customers for adopting Fintech services due to the pandemic pp. 197-218

Soniya Billore and Gautam Billore

Health or Death? The Online Purchase Intentions of Consumers during the COVID-19 Pandemic pp. 219-241

Resul Öztürk

The Impact of Anxiety Caused by COVID-19 on Consumer Behaviour pp. 243-270

H. Mustafa Paksoy, Yakup Durmaz, Filiz Çopuroğlu and B. Dilek Özbezek

Impacts of positive images of tourism destination exhibited in a film or TV production on its brand equity: the case of Portuguese consumers’ perspective pp. 271-295

Sara Nunes, Alejandro del Moral Agúndez, Julia Fragoso da Fonseca and Samiha Chemli

Volume 8, issue 1, 2020

Editorial: Marketing and Consumers in an Era of Disruption Caused by Covid-19 Pandemic pp. 1-6

Ibrahim Sirkeci

Customer Orientation, Innovation and the Mediating Role of Crowdsourcing in Organizational Performance pp. 7-26

Alpaslan Kelleci and Erdoğan Taşkın

Startup Branding: A Case Study of Pegipegi pp. 27-50

Tri Wismiarsi, Muchsin Saggaff Shihab, Holila Hatta and Nathalia Tjandra

Factors Influencing Green Purchase Behavior among Young Consumers in Saudi Arabia pp. 51-73

Abdulalem Mohammed, Abdo Homaid and Wail Alaswadi

The Effect of Service Quality on Customers' Satisfaction in Mobile Phone Services in the UAE pp. 75-94

Emad Yusuf Masoud

Optimizing the Marketing Strategies of Qantas Airways and Thai Airways pp. 95-124

Iryna Heiets and Varit Prakittachakul

Gábor Rekettye (2019). Value Creation 4.0- Marketing Products in the 21st Century pp. 125-128

Isabel Da Silva

Gábor Rekettye (2019). Value Creation 4.0- Marketing Products in the 21st Century pp. 129-131

Mujde Bideci

Volume 7, issue 2, 2019

Editorial pp. 103-104

Omar Al Serhan

Explaining Tunisians’ Public Attitude Toward Sustainable Tourism: A Social Values-Based Segmentation Approach pp. 105-130

Boutheina Ben Gamra and Azza Temessek Behi

Emirati Millennials: A Catalyst for Innovation in the Tourism Industry pp. 131-160

Samia Youssry Warda

Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration pp. 161-186

Philipp G Stahl, Nathalia C Tjandra, Alessandro Feri and Kristen Marshall

Customer Relationship Management: A Review and Classification pp. 187-210

Mosa Alokla, Mais Alkhateeb, Muneer Abbad and Faten Jaber

CSR Notions in Supply Chain Operations: A Case Study of UAE Organisations pp. 211-228

Benjamin Silas Bvepfepfe

Destination Marketing and Policies Attracting High-Skilled Individuals in Germany and Singapore pp. 229-244

Andrej Přívara and Eva Rievajová

CASE STUDY: Delegated Distribution: Hotels Should Be Warned! An Example from Croatia pp. 245-256

Iva Slivar, Uglješa Stankov and Vanja Pavluković

Volume 7, issue 1, 2019

Editorial pp. 1-2

Ibrahim Sirkeci

UNESCO Recognition Reinforced the Relationship between Kyoto and Japanese Food through Japanese Newspaper Articles pp. 3-22

Isami Omori

Antecedent Factors Impacting Country of Origin (COO): An Investigation into Food Provenance in China pp. 29-58

Keith Walley, Li Cheng and Tiantian Liu

Food Consumption Habits and Food Security Challenges among Immigrants pp. 59-72

Andrej Přívara

CSR Appropriation Process in Six Member Companies of the Global Compact Network Tunisia pp. 73-101

Amel Bouderbala and Férid Zaddem

Volume 6, issue 2, 2018

Editorial pp. 75-78

Evinc Dogan

Understanding determinants of illegal e-book downloading behaviour in the UK and Germany pp. 79-100

Oliver Jonas and Ibrahim Sirkeci

The Dilemma of Place Branding: Transitory mega-events vs. sustainable image-building pp. 101-119

Evinc Dogan

Behind Hummus Wars: The Role of the Food in National Identity in the Middle East pp. 121-137

Ozge Copuroglu

Diaspora Marketing Revisited: The nexus of entrepreneurs and consumers pp. 139-157

Ibrahim Sirkeci and Fatma Zeren

Volume 6, issue 1, 2018

Editorial pp. 1-2

Ibrahim Sirkeci

Falafel and Shwarma: Israeli Food in Mexico pp. 3-22

Paulette K Schuster

CASE STUDY: Regional Cultural Differences Within and Across Four Western European Countries pp. 23-47

Nadine Waehning, Ibrahim Sirkeci, Stephan Dahl and Sinan Zeyneloğlu

Got To Get You Into My Life: A qualitative investigation into opt-in text marketing pp. 49-70

Beth W. Ghiloni

Change of Attitude, Technology and Practice: Identifying the Change for Increased Value Creation with Customer Co-creation pp. 71-73

Samuel Rohr and Abrar M. Fitwi

Volume 5, issue 2, 2017

Editorial pp. 83-84

Ibrahim Sirkeci

Discovering the Interpersonal Relationship Between Luxury Perfume Brands and Consumers pp. 85-108

Varsha Jain, Chakshu Bhandari and Ganesh B.E.

Portuguese Sardines - from the ritual to the brand pp. 109-120

Cecília Avelino Barbosa

The impact of dynamic capabilities on firm perceived marketing performance of small and medium sized enterprises pp. 121-125

Bülent Akkaya and Akif Tabak

Volume 5, issue 1, 2017

Editorial pp. 1-2

Ibrahim Sirkeci

Development of Customer-Orientation, Brand-Orientation and Business Performance within the First Ten Years of the Firm pp. 3-24

Katharina Buttenberg

Transnational Viewers of Turkish Television Drama Series pp. 25-43

Deniz Özalpman

Language Preferences of Foreign Consumers in High and Low Involvement Service Encounters pp. 45-69

David A. English

Change of Attitude, Technology and Practice: Identifying the Change for Increased Value Creation with Customer Co-creation pp. 70-82

Soumi Paul, Paola Peretti and Saroj Kumar Datta

Volume 4, issue 2, 2016

Editorial: Taste of City, transnational food and place marketing pp. 59-61

Evinc Dogan and Ibrahim Sirkeci

Nutrition and Food in the Green city pp. 62-71

Paolo Corvo and Raffaele Matacena

Balancing Act: Identity and Otherness among Latin American Immigrants and their Food Practices pp. 72-83

Paulette Kershenovich Schuster

Nation Branding in A Transnational Marketing Context: Serbia’s Brand Positioning Through Food and Wine pp. 84-99

Evinc Dogan and Goran Petkovic

The Budding Aromas from Taco Trucks: Taste and Space in Austin, Texas pp. 100-109

Robert D. Lemon

Exploring Potentials for Culinary Tourism through a Food Festival: The Case of Thessaloniki Food Festival pp. 110-125

George Chatzinakos

Lyon – UNESCO’s Creative City of Gastronomy? pp. 126-132

Cecilia Avelino Barbosa

Food and wine tourism and urban local development pp. 133-142

Gabriele Di Francesco

Transnational Döner Kebab taking over the UK pp. 143-158

Ibrahim Sirkeci

Book reviews pp. 159-162

Evinc Dogan and Efe Sevin

Volume 4, issue 1, 2016

Why Foreign Retail Grocery Stores Fail in South Korea: Propositions for Future Research pp. 1-9

David A. English

Card usage by Turks when travelling abroad: shopping and Transnationalisation pp. 10-19

Yagmur Ozyer, Basak Degerli, Alper Degerli and Ebru Gozukara

Transnational adaptation: changing determinants of grocery store choice of German consumers in London pp. 20-40

Ines Oswald

CASE STUDY: Ria Money Transfer: a transnational company for a transnational clientele pp. 41-58

Ibrahim Sirkeci and Anett Condick-Brough