Editorial

Ibrahim Sirkeci

Transnational Marketing Journal, 2017, vol. 5, issue 1, 1-2

Abstract: In this issue of Transnational Marketing Journal, we are pleased to offer four articles covering issues from brand orientation and business performance within young firms to co-creation and challenges with technology in extending brands. Four articles look at different countries and mobility impact is a cross-cutting theme.

Keywords: marketing; consumers; Korea; Austria; Iranians; Turkish Drama (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:mig:tmjrnl:v:5:y:2017:i:1:p:1-2

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