Nutrition and Food in the Green city

Paolo Corvo () and Raffaele Matacena
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Paolo Corvo: Sociology Laboratory at University of Gastronomic Sciences, Pollenzo-Bra, Milan, Italy
Raffaele Matacena: Sociology, Bicocca University, Milan, Italy

Transnational Marketing Journal, 2016, vol. 4, issue 2, 62-71

Abstract: Food is a significant dimension of life quality and of any proposal for a green city. With the green city movement, farmer markets are spreading increasingly. These are markets where farmers bring their products into the city to sell, thereby growers and producers turn into retailers. Recently the success of the Earth Markets displays citizens’ desire for quality and genuine food such as fruits, vegetables, meat, cheese. The dissemination and development of farmer market are chiefly due to the awareness that it is necessary to establish a relationship between producers and consumers, in order to have healthy and genuine products, energy saving and a lower environmental impact. The city has always had spaces for agricultural production; today these spaces are limited to the peri-urban area and they are often under the threat of overbuilding and urbanisation. In recent years this risk seems to be reduced both because of the presence of a greater awareness among the citizens about the importance of urban gardens, and due to the economic crisis, these forms of production have been appreciated. There is evidence that both at individual and community level, a growing interest in these spaces where food can be produced. These urban gardens are also sometimes created in degraded areas, hence playing a role in the redevelopment.

Keywords: Nutrition; Green City; food; Earth markets (search for similar items in EconPapers)
Date: 2016
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