Gábor Rekettye (2019). Value Creation 4.0- Marketing Products in the 21st Century

Mujde Bideci
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Mujde Bideci: Department of Marketing, Rabat Business School, Université Internationale de Rabat, Morocco

Transnational Marketing Journal, 2020, vol. 8, issue 1, 129-131

Abstract: Gábor REKETTYE (2019). Value Creation 4.0- Marketing Products in the 21st Century. Transnational Press London, 251 pp, ISBN: 978-1- 912997-21-3. Reviewed by Mujde Bideci

Keywords: Gábor REKETTYE; Value Creation 4.0; marketing (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:mig:tmjrnl:v:8:y:2020:i:1:p:129-131

DOI: 10.33182/tmj.v8i1.996

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