Editorial: Coronavirus Pandemic and Disruptive Impact on Marketing and Consumers

Lilit Baghdasaryan and Ibrahim Sirkeci
Additional contact information
Lilit Baghdasaryan: Regent’s University London, United Kingdom

Transnational Marketing Journal, 2020, vol. 8, issue 2, 133-134

Abstract: A year full of exciting expectations, technological innovations and business opportunities, this is how 2020 was predicted to be by many business analysts and experts. However, some unexpected events followed since the identification of COVID-19 in China. This later escalated to a pandemic spreading across the grids of global human mobility sent shock waves around the world and quickly brought life to a halt in many countries. Not only the anxiety and fear of a deadly virus spreading around but also the measures taken against it perhaps changed our lives as consumers, marketers, and researchers. The new norm is in progress as the old is troubled. The new reality or realities will define marketing in the aftermath of the pandemic and there are already some signs of major disruptive changes. This special issue offers a selection of studies looking into the impact of COVID-19 pandemic with a particular focus on consumer behaviours during the lockdown in early 2020. These studies are drawing on fresh evidence collected via online and offline methods to help strategists understand the scale and depth of the disruption.

Keywords: disruption; COVID-19; marketing; consumers (search for similar items in EconPapers)
Date: 2020
References: Add references at CitEc
Citations:

Downloads: (external link)
https://journals.tplondon.com/tmj/article/view/1180/830 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mig:tmjrnl:v:8:y:2020:i:2:p:133-134

DOI: 10.33182/tmj.v8i2.1180

Access Statistics for this article

Transnational Marketing Journal is currently edited by TBC

More articles in Transnational Marketing Journal from Oxbridge Publishing House, UK
Bibliographic data for series maintained by Oxbridge Publishing House ().