Transnational Marketing Journal

2013 - 2022

Current editor(s): TBC

From Oxbridge Publishing House, UK
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Determinants and consequences of price-leadership strategy: Evidence from Chinese manufacturer exporters pp. 81-111: Xuenan Ju, Yuan Cheng, Zuohao Hu, Mengyuan Lv and Xi Chen
Small and medium sized enterprise marketing to foreign consumers in Seoul, South Korea pp. 112-129: David A. English
Mapping studies on consumer boycotting in international marketing pp. 130-151: Omar Al Serhan and Elias Boukrami

Positioning Generation Y for Effective Mobile Communication: The case of three cities in India pp. 1-25: Varsha Jain and Saumya Pant
The classification of customer- and brand-oriented marketing capabilities pp. 26-44: Katharina Buttenberg
An investigative analysis of the factors influencing degree of involvement in a foreign market pp. 45-60: Maktoba Omar and Collins Osei
The influence of country personality dimensions on intentions to recommend visiting: The preponderance of assiduousness and wickedness pp. 61-80: Carlos Manuel Súcia Búrcio, Rui Manuel Vinhas Da Silva and Maria de Fátima Salgueiro

Is Familiarity a Moderator of Brand/Country Alliances? One More Look pp. 61-77: Tore Kristensen, Gorm Gabrielsen and Eugene D. Jaffe
The Influence of Country of Origin on Chinese Food Consumers pp. 78-98: Keith Walley, Paul Custance, Tan Feng, Xu Yang, Li Cheng and Sandra Turner
Brand "Moscow" in a global perspective pp. 99-111: Marina Ochkovskaya, Valentina Gerasimenko and Maria Rybalko

The Incubator Concept as an Entry Mode option for SME’s pp. 1-19: Anna Marie Dyhr Ulrich and Svend Hollensen
Experiencing-the-Experience: An Examination of the Significance of Infrastructure, Co-creation and Co-branding within the Transnational Gastronomic Tourism Industry pp. 21-37: Helena A. Williams, Robert L. Williams, Jr. and Maktoba Omar
Sustainable Distribution in Emerging Markets – African Perspective pp. 39-60: Subrat Sarangi, Sanjay Patro and Ravi Shekhar Kumar

Editorial pp. 1-4: Ibrahim Sirkeci
The role of (foreign?) culture on consumer buying behaviour: What changes when living abroad? pp. 5-21: Jessica Lichy and Kevin Pon
Runway logic: "Y" Generation Y prefer fashion brand over country-of-origin pp. 22-40: Nathalia C. Tjandra, Maktoba Omar, Robert L. Williams, Jr. and John Ensor
Effect of colour and relative product size (RPS) on consumer attitudes pp. 41-58: Varsha Jain, Subhadip Roy and Adwita Pant
Case Study: Utilizing the VFBOP model for entry into emerging markets: Grameen Danone Foods pp. 59-71: Robert L. Williams, Jr. and Maktoba Omar
Case Study: The new territorial orientation of a transnational company: Italian pasta pp. 72-83: Silvia Dessì, Federica Caboni and Ernestina Giudici