Gábor Rekettye (2019). Value Creation 4.0- Marketing Products in the 21st Century

Isabel Da Silva
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Isabel Da Silva: Regent's University London, United Kingdom

Transnational Marketing Journal, 2020, vol. 8, issue 1, 125-128

Abstract: Gábor REKETTYE (2019). Value Creation 4.0- Marketing Products in the 21st Century. Transnational Press London, 251 pp, ISBN: 978-1- 912997-21-3. Reviewed by Isabel Da Silva.

Keywords: Gábor REKETTYE; Value Creation 4.0; marketing (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:mig:tmjrnl:v:8:y:2020:i:1:p:125-128

DOI: 10.33182/tmj.v8i1.997

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