The Impact of Service Climate and Personality Traits on Customer-Oriented Behaviour of Employees

Bagher Asgarnezhad Nouri
Additional contact information
Bagher Asgarnezhad Nouri: University of Mohaghegh Ardabili, Iran.

Transnational Marketing Journal, 2021, vol. 9, issue 2, 427-446

Abstract: Most companies in today's competitive and globalized business environment understand the importance of customer orientation. Customer orientation is mainly related to customer well-being. Research has shown that customer orientation leads to better financial performance and higher market share. The aim of this research has been to investigate the effect of service climate and personality traits on customer-oriented behavior. The standard questionnaire of Mechinda and Patterson (2011) has been used to measure the research variables. The population of the research consists of the employees of Ardabil Gas Company, which is equal to 161 subjects. Owing to the limited population, no sampling method was used and all employees were investigated. Data analysis was carried out using structural equation modeling and PLS software. The results showed that personality traits such as conscientiousness, agreeableness, extroversion and emotional stability, employees' perceived service climate, and job satisfaction have had a positive impact on customer-oriented behavior. Moreover, service climate had a mediating role in the relationship between personality traits and customer-oriented behavior.

Keywords: Service climate; employee personality traits; customer-oriented behaviour (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations:

Downloads: (external link)
https://journals.tplondon.com/tmj/article/view/1065/1166 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mig:tmjrnl:v:9:y:2021:i:2:p:427-446

DOI: 10.33182/tmj.v9i2.1065

Access Statistics for this article

Transnational Marketing Journal is currently edited by TBC

More articles in Transnational Marketing Journal from Oxbridge Publishing House, UK
Bibliographic data for series maintained by Oxbridge Publishing House ().