Consumer Buying Behaviour towards Organic Food – A Case of UAE

Mohamed Bilal Basha, Abdul Ghafar, Fazli Wahid, Gail Al Hafidh, Eman Al Shaer and Mohd Farid Shamsudin
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Mohamed Bilal Basha: Department of Business Administration, Higher Colleges of Technology, Sharjah, UAE.
Abdul Ghafar: Program Team Leader & Lecturer, Department of Business Administration, Higher Colleges of Technology, Sharjah, UAE.
Fazli Wahid: Department of Business Administration, Higher Colleges of Technology, Sharjah, UAE.
Gail Al Hafidh: Department of General Studies, Higher Colleges of Technology, Sharjah, UAE.
Eman Al Shaer: Higher Colleges of Technology, Sharjah, UAE.
Mohd Farid Shamsudin: Department of Business Administration, University of Kuala Lumpur, Kuala Lumpur, Malaysia.

Transnational Marketing Journal, 2021, vol. 9, issue 1, 151-165

Abstract: The objective of this study is to understand UAE consumer behavior towards organic food. Six determinants were chosen to investigate the factors that were identified as potential influencers. These determinants were identified from the current research published on organic food buying behavior patterns. The chosen independent determinants are identified as: health and lifestyle, environmental concern, safety and trust, convenience and price, subjective norms and attitude. Purchase intention was identified as a dependent variable to test. Six hypotheses were formed based on determinants to test their influences on purchase intention. A random sampling of 423 participants was used in collecting the data. Multiple regression analysis tests were used to understand the significant influence of these six variables. The result of the analysis indicated that all six variables have a positive contribution towards consumer purchase intention of organic food. The implications for stakeholders and policy makers point to a need to upgrade the accessibility of organic food to a wider population such that the supply chain for organic foods and organic products extends beyond the big supermarkets to the smaller grocery stores and corner shops.

Keywords: Organic food; Consumer buying behaviour; purchase Intention; Attitud (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:mig:tmjrnl:v:9:y:2021:i:1:p:151-165

DOI: 10.33182/tmj.v9i1.1028

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