COMPARATIVE ANALYSIS OF PROMOTION TOOLS ON THE INTERNET

Shcherban M. ()
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Shcherban M.: Plekhanov Russian University of Economics

Annals of marketing-mba, 2020, vol. 3

Abstract: The content of the article includes a comparison of the main tools of Internet marketing, reveals the meaning of using one or another tool, and also describes the possible results of using these tools. A separate part of the article is devoted to the possibility of using the analyzed Internet promotion tools by small and medium-sized businesses.

Keywords: Internet marketing; promotion tools; small business; comparative analysis (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:10

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