Annals of marketing-mba

2010 - 2023

From Department of Marketing, Marketing MBA (RSconsult)
Contact information at EDIRC.
Bibliographic data for series maintained by Sidorchuk, Roman ().

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2023, volume 2

Models of macroeconomic equilibrium and assessment of economic crises (using the example of the asian financial crisis of 1997-1998)

Bobovskaya V.

2022, volume 3

BUSINESS PROCESS DIGITALIZATION STRATEGY AND DRIVERS OF TRANSFORMATION

Seilis George

DEMOGRAPHIC SITUATION OF MODERN RUSSIA IN THE CONTEXT OF SOCIAL POLICY

Rys Vyacheslav

MARKETING IN THE PERIOD OF IMPORT SUBSTITUTION

Pravednikova Viktoriya

COMPARATIVE ANALYSIS OF THE ANTI-CRISIS POLICY OF THE BANK OF RUSSIA, THE EUROPEAN CENTRAL BANK AND THE FEDERAL RESERVE SYSTEM

Ignatev Nikita

RUSSIAN HIGHER EDUCATION DURING THE COVID-19 PANDEMIC: ACCESSIBILITY ISSUES

Zinchenko Mariya and Shvetsowa Kristina

COMPETITIVENESS OF THE UNIVERSITY'S VOCATIONAL EDUCATION PROGRAMS: ANALYSIS OF SOCIO-ECONOMIC FACTORS

Zinchenko Mariya and Trofimova Irina

SOCIAL PARTNERSHIP OF SCHOOL AND THEATER: PROMOTION OF CULTURAL VALUES

Eroma Marina

PETER DRUCKER'S VISION OF THE FUTURE OF MANAGEMENT AND THE IMPLEMENTATION OF HIS FORECASTS

Emelyantsev Dmitrii

NEW REALITY: STEPS TOWARDS SURVIVAL IN THE FACE OF ECONOMIC SANCTIONS

Geym Anzhelika

SOCIAL NETWORKS AS A TOOL FOR PROMOTING COMMERCIAL PROJECTS

Chirkova A., Remneva M. and Lekomtseva A.

2021, volume 2

FORMATION OF A PROMOTION PROGRAM FOR THE INTERNET RESOURCE OF A CONSULTING COMPANY

Shcherban M.

THE RELEVANCE OF THE USE OF ELECTRONIC PRICE TAGS IN FOOD – RETAIL SEGMENT

Pyankov V. and Podzolkova A.

2021, volume 1

DO YOU NEED A HOLISTIC MARKETING CONCEPT IN A DIGITAL ENVIRONMENT OR JUST A DIGITAL TRANSFORMATION?

Sidorchuk Roman

THE ECONOMIC ASPECT OF RUSSIAN FEDERALISM: INTER-BUDGET TRANSFERS AT THE BEGINNING OF THE COVID-19 PANDEMIC

Koshkin Andrey

REGIONAL TAX POLICY IN THE RUSSIAN FEDERATION

Burtseva Valentina

DIGITALIZATION OF THE EDUCATIONAL PROCESS IN COVID-19 CONDITIONS: LEGAL ASPECT

Aliaskarova Zhamilya A. and Bakirova Arina

INSTALLATION AND OPERATION OF CLEANING FILTERS FOR FACTORIES: LINKAGES OF ENVIRONMENTAL AND INDUSTRIAL POLICIES

Aliaskarov Ramazan

2020, volume 3

TRANSFORMATION OF MARKETING ACTIVITIES OF SMALL AND MEDIUM-SIZED ENTERPRISES IN THE CONDITIONS OF THE DIGITAL ECONOMY

Filippova A.

ORGANIZATION OF DEVELOPMENT OF MARKETING PLANS

Rudkovskaya I.

APPLICATION OF INTERNET MARKETING TOOLS FOR THE PROMOTION OF SMALL ENTERPRISES IN THE CONDITIONS OF DIGITALIZATION

Lavreeva E.

FORMATION OF STRATEGIC MARKETING DECISIONS OF THE COMPANY

Barsegyan V.

INTERNET MARKETING AS A TOOL TO ENSURE THE COMPETITIVE ADVANTAGE OF A CONSTRUCTION COMPANY

Romadanova Y.

COMPARATIVE ANALYSIS OF PROMOTION TOOLS ON THE INTERNET

Shcherban M.

2020, volume 2

ANALYSIS OF BEHAVIORAL AND EMOTIONAL BRAND LOYALTY IN THE INDUSTRIAL MARKET OF DRY CONSTRUCTION MIXES

Nikulina A. P. and Lukina A. V.

NETNOGRAPHIC ANALYSIS OF CLIENT EXPERIENCE OF USERS OF RAILWAY STATIONS IN MOSCOW

Markin I.M. and Stukalova A.A.

IMPORT SUBSTITUTION AS AN INSTRUMENT OF PROACTIVE INDUSTRIAL POLICY

Kholmov N.V., Kholmova A.D., Zhetpisov T.M. and Salamatina A.A.

RESTAURANT BUSINESS: RETENTION OF CONSUMERS DURING THE CORONAVIRUS PERIOD

Zaitceva A.S.

TERRITORY BRAND: CONCEPT, TARGET AUDIENCE, COMMUNICATION EFFICIENCY IN THE ERA OF DIGITAL TRANSFORMATION

Pashkus V.Y. and Dragun P.K.

ADVANTAGES AND DISADVANTAGES OF DIGITAL ECONOMY

Balandina D. M.

MEASUREMENTS OF CULTURAL ASPECTS: THEORY OF CROSS-CULTURAL DIFFERENCES OF HERERT HOFSTEDE

Asadulaev A. Ð’. and Baltykov B. O.

RUSSIAN EDUCATION AT THE THRESHOLD OF THE NEW ECONOMY: CHALLENGES AND OPPORTUNITIES

Aliaskarova Z. A.

PR TECHNOLOGIES AND ANTI-ADVERTISING IN THE POLITICAL PROCESS: UKRANIAN TELEVISION'S RELIGIOUS DISCOURSE RESEARCH

Aliaskarova Z. A. and Doroshko A. S.

EQUESTRIAN CRISIS IN RUSSIA: WAYS OF EXIT AND PROSPECTS (ON THE EXAMPLE OF ST. PETERSBURG AND LENINGRAD REGION)

Phedotov D.A.

2020, volume 1

effective marketing communications of tobacco brands under hard restrictions: myth or reality

Natalia I. Ivashkova and Victoria.Ð .Petracheva

PRODUCT STANDARDS AND TRAINING OF CONTACT PERSONNEL OF THE AIRLINE

Mikhail A. Solntsev

Designing a cross-cultural study of the economic behavior of consumers of different generations in the problematic field of sustainable development

G.S. Timokhina, A.A. Stukalova, Grineva O.O. and Niyazieva S.

COGNITIVE ASPECT OF COMMUNICATION IMPACT OF STAFF INTELLECTUALIZATIONS UNDER CONDITIONS OF DIGITALIZATION

Borovikova T.V. and Kamshechko M.V.

2019, volume 4

METHODOLOGICAL MARKETING SOLUTIONS FOR NPD BUSINESS PROCESS MANAGEMENT

Tatiana A. Iskyandepova

COLLABORATION AND INFLUENSER-MARKETING AS AN ALTERNATIVE TOOL FOR LOW-BUDGET PROMOTION

Olga N. Zhiltsova

FEATURES OF IDENTITY CREATION AND APPLICATION OF DIGITAL TOOLS IN PLACE BRAND PROMOTION

Elena Davydenko

ETHICAL BRANDING – CORPORATE COMMITMENT OR COMPLIANCE WITH CONTEMPORARY TRENDS

Vladimir S. Zhechev and Denitsa P. Zhecheva

TERRITORIAL MARKETING IN THE SYSTEM OF STRATEGIC MANAGEMENT OF THE REGION (ON THE EXAMPLE OF KOSTROMA REGION)

Maria Gulyaeva

FORMATION OF PREFERENCES OF CONSUMERS OF CHILDREN'S TOYS OIN THE RUSSIAN MARKET: EVOLUTION AND TRENDS

Galina A. Voloshina, Polina A. Voloshina and Irina I. Skorobogatykh

ANALYSIS OF TENDENCIES OF CONSUMER BEHAVIOR DEVELOPMENT

Tatiana Beregovskaya and Svetlana Grishaeva

THE ROLE OF BRANDING OF A MEDICAL INSTITUTION IN THE CONTEXT OF DIGITALIZATION OF HEALTHCARE

Renat K. Yunisov and Anna Tsvetkova

HOW TO BUILD A BRAND COMMUNITY

Elena I. Charushina

THE USE OF "BIG DATA" IN THE PRACTICE OF MEDICAL INSTITUTIONS

Anna Tsvetkova

CUSTOMER MOVEMENT MEASUREMENT BASED ON POS AND RFID-DATA ANALYTICS

Marina Kholod

STRATEGY DEVELOPMENT FEATURES OF THE COMPANY PROMOTION IN THE INTERNET, INCLUDING SOCIAL NETWORKS AND THE BLOGOSPHERE

Dmitry V. Fedyunin

PARTNERSHIP AND COLLABORATION AS A WAY TO PROMOTE THE MAGAZINE IN THENETWORK

Darja Bartashevich and Nadezda Rebrikova

SOCIAL MEDIA IN THE DIGITAL ECOSYSTEM: FUNCTIONS, ROLE AND VALUE IN MARKETING

Olga E. Ustinova

AT THE INTERSECTION OF BEHAVIORAL ECONOMICS AND MARKETING: RESEARCH OF BEHAVIOR OF CONSUMERS OF PRIVATE BANKING SERVICES

Galina S. Timokhina

COMPETITIVENESS AND CRITERIA FOR SELECTION OF EDUCATIONAL PROGRAMS

Anastasiya A. Stukalova and Irina B. Stukalova

DIGITAL MARKETING MODEL AS AN ELEMENT OF COLLABORATION FOR INNOVATION PROMOTION

I. M. Sinyaeva

EVALUATION OF THE ATTITUDE OF MOSCOW DRIVERS OF PERSONAL CAR TO THE BASIC VALUES

Sergey V. Mkhitaryan, Roman Sidorchuk and Timur A. Tultaev

RESEARCH OF CONSUMER PREFERENCES OF YOUTH IN THE REGIONAL TOURISM

Tatyana V. Sidorovskaya and Olga A.Volovik

MARKET OF SERVICES AS OBJECT OF MARKETING RESEARCH (ON THE EXAMPLE OF MARKET OF SERVICES OF FREEZING AND REFRIGERATING WAREHOUSES OF OMSK CITY)

Nataliya Puzina and Katunina Natalya

МООС AS AN EDUCATIONAL ORGANIZATION DIGITAL MARKETING TOOL

Olga Popova

MICROSOMENTS IN MOBILE MARKETING: PROSPECTS FOR THE DEVELOPMENT OF RUSSIAN TOURISM

Alina Pashina

COMPLEX VALUE PROPOSITION (KCP), FORMED TAKING INTO ACCOUNT THE CROSS-CULTURAL EXPERIENCE OF THE PURCHASER IN THE THEORY AND PRACTICE OF MARKETING ON THE RESIDENTIAL REAL ESTATE MARKET

Anton Osipov and Irina I.Skorobogatykh

TO THE ISSUE OF DEVELOPING MARKETING OF RURAL AREAS IN THE CONDITIONS OF INNOVATIVE ECONOMY

Ekaterina G. Agalarova

INFLUENCE OF GLOBAL TRENDS ON MARKETING

Gaukhar Niyetalina

CONSUMER BEHAVIOR TRENDS’ INFLUENCE ON THE DEVELOPMENT AND REGULATION OF THE HEALTHY FOOD MARKET

Zhanna Musatova

THE APPROACH TO THE ESTABLISHMENT OF MODERN CRITERIA FOR ASSESSING THE CLIENT ORIENTATION OF THE BANK

Georgy M. Mishulin and Alexander V. Gubin

GENERATION Z AND THE FUTURE OF EDUCATION: GAMIFICATION AS ONE OF THE POSSIBLE SCENARIOS FOR TEACHING FUTURE MARKETOLOGISTS

Ilya M. Markin

NEW PROFESSIONS AND COMPETENCIES OF PERSONNEL IN THE FIELD OF PRICING IN THE DIGITAL ECONOMY

Veronika V. Lizovskaya

CUSTOMER LOYALTY AS THE BASIS FOR BUILDING A SUSTAINABLE BUSINESS

Elena V. Lezhneva

COLLABORATION AS A TOOL TO IMPROVE THE IMAGE OF ORGANIZATIONS

O.V. Kolesnikova

PROMOTION ON SOCIAL NETWORKS: FROM TESTING A HYPOTHESIS TO STABLE SALES (CASE STUDY OF ONLINE SCHOOL “DESIGNER OF ACADEMIC CAREER†)

Natalia Kireeva

PROSPECTIVE DIRECTIONS OF MARKETING ACTIVITIES: RESULTS OF THE SURVEY OF SENIOR EXECUTIVES

N.V. Kalenskaya

PROMOTION OF CULTURE-BIAS PRODUCTS VALUE VIA DIGITAL MARKETING TOOLS

Venera A. Kaderova