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Annals of marketing-mba

2010 - 2020

From Department of Marketing, Marketing MBA (RSconsult)
Contact information at EDIRC.

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2020, volume 1

effective marketing communications of tobacco brands under hard restrictions: myth or reality Downloads
Natalia I. Ivashkova and Victoria.Ð .Petracheva
PRODUCT STANDARDS AND TRAINING OF CONTACT PERSONNEL OF THE AIRLINE Downloads
Mikhail A. Solntsev
Designing a cross-cultural study of the economic behavior of consumers of different generations in the problematic field of sustainable development Downloads
G.S. Timokhina, A.A. Stukalova, Grineva O.O. and Niyazieva S.
COGNITIVE ASPECT OF COMMUNICATION IMPACT OF STAFF INTELLECTUALIZATIONS UNDER CONDITIONS OF DIGITALIZATION Downloads
Borovikova T.V. and Kamshechko M.V.

2019, volume 4

METHODOLOGICAL MARKETING SOLUTIONS FOR NPD BUSINESS PROCESS MANAGEMENT Downloads
Tatiana A. Iskyandepova
COLLABORATION AND INFLUENSER-MARKETING AS AN ALTERNATIVE TOOL FOR LOW-BUDGET PROMOTION Downloads
Olga N. Zhiltsova
FEATURES OF IDENTITY CREATION AND APPLICATION OF DIGITAL TOOLS IN PLACE BRAND PROMOTION Downloads
Elena Davydenko
ETHICAL BRANDING – CORPORATE COMMITMENT OR COMPLIANCE WITH CONTEMPORARY TRENDS Downloads
Vladimir S. Zhechev and Denitsa P. Zhecheva
TERRITORIAL MARKETING IN THE SYSTEM OF STRATEGIC MANAGEMENT OF THE REGION (ON THE EXAMPLE OF KOSTROMA REGION) Downloads
Maria Gulyaeva
FORMATION OF PREFERENCES OF CONSUMERS OF CHILDREN'S TOYS OIN THE RUSSIAN MARKET: EVOLUTION AND TRENDS Downloads
Galina A. Voloshina, Polina A. Voloshina and Irina I. Skorobogatykh
ANALYSIS OF TENDENCIES OF CONSUMER BEHAVIOR DEVELOPMENT Downloads
Tatiana Beregovskaya and Svetlana Grishaeva
THE ROLE OF BRANDING OF A MEDICAL INSTITUTION IN THE CONTEXT OF DIGITALIZATION OF HEALTHCARE Downloads
Renat K. Yunisov and Anna Tsvetkova
HOW TO BUILD A BRAND COMMUNITY Downloads
Elena I. Charushina
THE USE OF "BIG DATA" IN THE PRACTICE OF MEDICAL INSTITUTIONS Downloads
Anna Tsvetkova
CUSTOMER MOVEMENT MEASUREMENT BASED ON POS AND RFID-DATA ANALYTICS Downloads
Marina Kholod
STRATEGY DEVELOPMENT FEATURES OF THE COMPANY PROMOTION IN THE INTERNET, INCLUDING SOCIAL NETWORKS AND THE BLOGOSPHERE Downloads
Dmitry V. Fedyunin
PARTNERSHIP AND COLLABORATION AS A WAY TO PROMOTE THE MAGAZINE IN THENETWORK Downloads
Darja Bartashevich and Nadezda Rebrikova
SOCIAL MEDIA IN THE DIGITAL ECOSYSTEM: FUNCTIONS, ROLE AND VALUE IN MARKETING Downloads
Olga E. Ustinova
AT THE INTERSECTION OF BEHAVIORAL ECONOMICS AND MARKETING: RESEARCH OF BEHAVIOR OF CONSUMERS OF PRIVATE BANKING SERVICES Downloads
Galina S. Timokhina
COMPETITIVENESS AND CRITERIA FOR SELECTION OF EDUCATIONAL PROGRAMS Downloads
Anastasiya A. Stukalova and Irina B. Stukalova
DIGITAL MARKETING MODEL AS AN ELEMENT OF COLLABORATION FOR INNOVATION PROMOTION Downloads
I. M. Sinyaeva
EVALUATION OF THE ATTITUDE OF MOSCOW DRIVERS OF PERSONAL CAR TO THE BASIC VALUES Downloads
Sergey V. Mkhitaryan, Roman Sidorchuk and Timur A. Tultaev
RESEARCH OF CONSUMER PREFERENCES OF YOUTH IN THE REGIONAL TOURISM Downloads
Tatyana V. Sidorovskaya and Olga A.Volovik
MARKET OF SERVICES AS OBJECT OF MARKETING RESEARCH (ON THE EXAMPLE OF MARKET OF SERVICES OF FREEZING AND REFRIGERATING WAREHOUSES OF OMSK CITY) Downloads
Nataliya Puzina and Katunina Natalya
МООС AS AN EDUCATIONAL ORGANIZATION DIGITAL MARKETING TOOL Downloads
Olga Popova
MICROSOMENTS IN MOBILE MARKETING: PROSPECTS FOR THE DEVELOPMENT OF RUSSIAN TOURISM Downloads
Alina Pashina
COMPLEX VALUE PROPOSITION (KCP), FORMED TAKING INTO ACCOUNT THE CROSS-CULTURAL EXPERIENCE OF THE PURCHASER IN THE THEORY AND PRACTICE OF MARKETING ON THE RESIDENTIAL REAL ESTATE MARKET Downloads
Anton Osipov and Irina I.Skorobogatykh
TO THE ISSUE OF DEVELOPING MARKETING OF RURAL AREAS IN THE CONDITIONS OF INNOVATIVE ECONOMY Downloads
Ekaterina G. Agalarova
INFLUENCE OF GLOBAL TRENDS ON MARKETING Downloads
Gaukhar Niyetalina
CONSUMER BEHAVIOR TRENDS’ INFLUENCE ON THE DEVELOPMENT AND REGULATION OF THE HEALTHY FOOD MARKET Downloads
Zhanna Musatova
THE APPROACH TO THE ESTABLISHMENT OF MODERN CRITERIA FOR ASSESSING THE CLIENT ORIENTATION OF THE BANK Downloads
Georgy M. Mishulin and Alexander V. Gubin
GENERATION Z AND THE FUTURE OF EDUCATION: GAMIFICATION AS ONE OF THE POSSIBLE SCENARIOS FOR TEACHING FUTURE MARKETOLOGISTS Downloads
Ilya M. Markin
NEW PROFESSIONS AND COMPETENCIES OF PERSONNEL IN THE FIELD OF PRICING IN THE DIGITAL ECONOMY Downloads
Veronika V. Lizovskaya
CUSTOMER LOYALTY AS THE BASIS FOR BUILDING A SUSTAINABLE BUSINESS Downloads
Elena V. Lezhneva
COLLABORATION AS A TOOL TO IMPROVE THE IMAGE OF ORGANIZATIONS Downloads
O.V. Kolesnikova
PROMOTION ON SOCIAL NETWORKS: FROM TESTING A HYPOTHESIS TO STABLE SALES (CASE STUDY OF ONLINE SCHOOL “DESIGNER OF ACADEMIC CAREER†) Downloads
Natalia Kireeva
PROSPECTIVE DIRECTIONS OF MARKETING ACTIVITIES: RESULTS OF THE SURVEY OF SENIOR EXECUTIVES Downloads
N.V. Kalenskaya
PROMOTION OF CULTURE-BIAS PRODUCTS VALUE VIA DIGITAL MARKETING TOOLS Downloads
Venera A. Kaderova

2019, volume 3

FEATURES OF THE PROMOTION OF UMBRELLA BRANDS IN RUSSIA AND ABROAD Downloads
Maisa E. Seifullaeva
MARKET IDENTIFICATION AND ITS PARAMETERS FOR DEVELOPING CONSUMER VALUE Downloads
Petr Y. Nevostruev
THE EFFICIENCY OF MARKETING EXPENSES: APPROACHES TO ASSESSMENT Downloads
Boris V. Musatov
OBJECTIVE AND SUBJECTIVE APPROACH OF FORMATION OF A MEASURE OF QUALITY OF SERVICE OF PASSENGERS OF PUBLIC TRANSPORT Downloads
Alexei Meshkov
RTM PERSONALIZATION OF THE OFFER IN REAL TIME BY THE EXAMPLE OF A TELECOMMUNICATION MARKET Downloads
Olga O.Grineva and Alexander P.Tsivlin
DIGITAL BUSINESS TRANSFORMATION: STRATEGY FOR SUCCESS Downloads
Galina Butkovskaya and Ekaterina Sumarokova
BUSINESS IN THE POST-DIGITAL ERA: OPPORTUNITIES, RISKS AND DEVELOPMENT STRATEGIES Downloads
Igor A. Arenkov and Alexander Kuntsman
PROBABLE TRANSFORMATIONS OF PRACTICE OF MARKETING ACTIVITIES IN RUSSIA Downloads
Sergey N. Andreev
USE OF DECOMPOSITION EVALUATION OF FINANCIAL PRODUCT BY LEVELS OF MULTIATRIBUTIVE MODEL Downloads
Svetlana P. Azarova
INTERNET-MARKETING AS AN INSTRUMENT OF RELATIONSHIP MARKETING IN SHOPPING CENTERS’ INTERACTION WITH BUYERS Downloads
V.V. Nikishkin and V.V. Tsimbaev
MARKETING OF INNOVATIVE STARTUP STAGES Downloads
Boris Tokarev
PECULIARITIES OF FORMING ATTRACTIVENESS OF THE TERRITORY OF THE CITY FOR TOURISTS Downloads
Rita Y. Stytsiuk and T.P. Rozanova
SOUND ATMOSPHERE’S INFLUENCE ON THE CONSUMER BEHAVIOR AT THE RETAIL TRADE OUTLETS Downloads
Irina Skorobogatykh, Nikolay Perepelkin and Olga Rykalina
THE EXPERIENCE OF TEACHING ON THE STUDENT TEAM CONSULTING PROCESS IN THE INSTITUTE OF MARKETING AT THE STATE UNIVERSITY OF MANAGEMENT (SUM) Downloads
Igor V. Semenov
Page updated 2020-05-23