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Annals of marketing-mba

2010 - 2018

From Department of Marketing, Marketing MBA (RSconsult)
Contact information at EDIRC.

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2018, volume 2

MARKETING CHANNELS FOR THE DISTRIBUTION OF PHARMACEUTICAL PRODUCTS Downloads
Glazkova Ol'ga
SPECIFICS OF PRICE POLICY OF THE COMPANIES IN THE MARKET OF READY FOOD Downloads
Novikova K. V., Pyankov V.V. and Zhikina N.A.
MARKETING MANAGEMENT SYSTEM OF CONTINUOUS CONTROL FOR INDICATORS OF EXPECTATIONS OF CONSUMERS AND USE OF " BIGE DATA" Downloads
Murtuzalieva T.V., Skorobogatykh Irina I., Roman Sidorchuk and Musatov B.I.
GEOGRAPHICAL ASPECT OF OPTIMIZATION OF RETAIL BUSINESS OF GAS STATIONS AND MARKETING POLICY OF VERTICALLY INTEGRATED OIL COMPANIES Downloads
Ivanova Alisa Y. and Belov Evgeny I.
STRATEGIC AND TACTICAL MARKETING IN DIGITAL ECONOMY Downloads
Zabelina Maria A. and Ivashkova N.I.
RISKS OF FORMATION AND MANAGEMENT OF THE BUSINESS REPUTATION AND IMAGE OF THE ORGANIZATION: EVALUATION OF THE TOPIC’S STUDY Downloads
M.K. Gusev

2018, volume 1

THE DEPENDENCE OF THE RUSSIAN ECONOMY FROM THE RAW MATERIAL BRANCH AND POSSIBLE SOLUTIONS FOR THIS PROBLEM Downloads
Valeria Cheretskikh
THE STRATEGY OF INNOVATIVE ORGANIZATIONS, FROM RESEARCH TO MARKETING Downloads
Pashkus Natalia A. and Pashkus V.Y.
THE DRIVING FORCES OF INFLATION AND THE MECHANISMS FOR THEIR IMPLEMENTATION IN THE RUSSIAN ECONOMY Downloads
Tatiana V. Kotsofana
SOCIAL RESPONSIBILITY OF BUSINESS: APPROACHES AND PRECONDITIONS Downloads
Koltsova Anna A. and Starobinskaya Nadegda M.
FEATURES OF PROMOTION OF A CONSTRUCTION COMPANY IN THE MARKET OF HOUSING CONSTRUCTION IN PERM Downloads
Kersina Evgenia and Khachikyan Elina
LOBBYING AS A TOOL OF ECONOMIC POLICY: EMPIRICAL ANALYSIS AND DIRECTIONS OF RESEARCH Downloads
Zyuzina Lina A.
NEW PUBLIC MANAGEMENT: PRINCIPLES, ADVANTAGES AND DISADVANTAGES Downloads
Ermakov Yuri and Krasnikova Tatiana S.
MARKETING OF THE BREAD DEPARTMENT OF THE LOCAL RETAIL NETWORK Downloads
Antineskul Ekaterina A., Yasireva Anna A. and Spitsyna Elizaveta
THE UNIVERSITY BRAND AS THE BASIS OF ITS COMPETITIVENESS IN THE NEW ECONOMY Downloads
Aliaskarova Zhamilla A.
Developing brand of the city by creating medium-level city sights Downloads
I.M. Markin

2017, volume 3

THE CREATION OF A STRONG CULTURAL BRAND OF ST. PETERSBURG BY DEVELOPMENT OF THE ART MARKET Downloads
Pashkus Margareth V.
PRIMARIES: MARKETING ANALYSIS WITHIN THE FRAMEWORK OF THE CONCEPT OF «DISRUPTIVE VS SUPPORTING INNOVATIONS" Downloads
Maricka Otreshko
EXTERNAL AND INTERNAL INFORMATION SYSTEMS MARKETING DATA INTEGRATION TO HAVE TO SYNERGY EFFECT Downloads
Korobkov S.A.
FACILITY MANAGEMENT – METHOD OF EFFECTIVE DIRECTION IN ORGANIZATION Downloads
Ignatova Anna M.
FACILITY MANAGEMENT – METHOD OF EFFECTIVE DIRECTION IN ORGANIZATION Downloads
Gregova Elena
SOME ASPECTS OF THE MANAGEMENT OF SOCIAL POLICY: RUSSIA SOCIAL OR VICARIOUS STATE? Downloads
Ivav Blagikh
DESK RESEARCH OF THE MARKET OF COMPONENTS FOR INDUSTRIAL PRODUCTS Downloads
Andreev S.N., Dolgova M.V. and Yevseyeva J.
THE NEW ECONOMY: THE DOMINANCE OF INTANGIBLE ASSETS FOR BRAND DEVELOPMENT Downloads
Aliaskarova Zhamilla A.
POSITIONING AND PROMOTION OF INDUSTRIAL BRAND IN THE MARKET OF FINAL CONSUMERS Downloads
Averchenko K.S.
RUSSIAN FLOOR COVERINGS MARKET OVERVIEW AND PERSPECTIVES Downloads
Rizhamadze M.O.
BUILDING A MODEL FOR ASSESSMENT OF HEALTHCARE INSTITUTIONS’ COMPETITIVENESS Downloads
Pashkus Natalia A. and Pashkus V.Y.

2017, volume 2

RELATION OF QUALITY AND EFFECTIVENESS OF MEDICAL SERVICES AS A FACTOR OF COMPETITIVENESS OF HEALTH ORGANIZATIONS Downloads
Pashkus Natalia A., Pashkus V.Y. and Chemlyakova Asya D.
ASSESSMENT OF THE COMPETITIVENESS OF THE DEVELOPMENT STRATEGY OF INNOVATIVE FIRMS Downloads
Mamedova Elena and Iakushkina Anna A.
MARKETING STRATEGIES OF LOW-COST AIRLINES IN RUSSIA Downloads
Zhukova Olesia A. and Ivashkova N.I.
INNOVATIVE PROCESSES AND NEW ECONOMY: CONCEPT AND DETERMINING DEVELOPMENT FACTORS Downloads
Ermakova Mariya Y.
PARTISAN MARKETING: ESSENCE, CONCEPTS AND FEATURES Downloads
Ermakov Yuri and Kirillov Anatoly
ECONOMIES OF COUNTRIES V4 AFTER JOINING THE EUROPEAN UNION Downloads
Gregova Elena
REGULATION OF ECONOMICS: CONCEPT, NECESSITY, CONDITIONS FOR MODERN RUSSIA Downloads
Asadulaev Asadula Â. and Kirillovskaya Alla A.
MODERN PR-TECHNOLOGIES IN THE CONDITIONS OF THE NEW ECONOMY Downloads
Antonova Angelina M. and Lipinskaya Anastasia À.
FIRM IN THE NEW ECONOMY: THE THEORIES OF MOTIVATION AND THE RESULTS OF THEIR APPLICATION Downloads
Aliaskarova Zhamilla A.
PREREQUISITES FOR THE IMPLEMENTATION OF THE FRAME MODEL IN MARKETING PLANNING Downloads
Pogorilyak B.I.
COMPLEX OF MARKETING FOR A NEW PRODUCT USING THE EXAMPLE OF ORGANIC FERTILIZER Downloads
Shushakova Anna A. and Novikova Ksenia V.

2017, volume 1

INDUSTRIAL POLICY: TOOLS AND INDICATORS Downloads
Elena Tokmakova
CREATIVE ADVERTISING: THE CONCEPT, STRATEGY IMPLEMENTATION Downloads
Ermakov Yuri and Starobinskaya Nadegda M.
MARKETING ORIENTATION ACTIVITY OF THE MODERN RUSSIAN UNIVERSITY Downloads
Ermakov Yuri and Ermakova Mariya Y.
SALES POLICY OF PROCESSING ORGANIZATIONS IN THE POULTRY MARKET Downloads
Antineskul Ekaterina A. and Yasireva Anna A.
"NEW BREATH" MARKETING POLICY OF MEAT PROCESSING COMPANIES Downloads
Antineskul Ekaterina A. and Bulycheva Ulyana A.
NEW ECONOMY: NEW REALITY AND MOTIVATION OF CONSUMERS Downloads
Aliaskarova Zhamilla A.

2016, volume 3

ASSESSMENT OF THE COMPETITIVENESS OF THE DEVELOPMENT STRATEGY OF INNOVATIVE FIRMS Downloads
Vadim Pashkus
ADVERTISING AS PART OF COMPLEX MARKETING COMMUNICATIONS UNIVERSITY Downloads
Ermakov Yuri and Starobinskaya Nadegda M.
ARCHITECTURE CONSTRUCTION BRAND WHOLE Downloads
Dolgikh Uliana O.
STUDENTS EXCHANGE IN RUSSIA: CONDITIONS AND REASONS FOR REALIZATION Downloads
Aliaskarova Zhamilla
ART CRITICISM AND ANALYSIS AS FACTORS AFFECTING ARTWORK PRICING Downloads
Chirkova Elena
ART CRITICISM AND ANALYSIS AS FACTORS AFFECTING ARTWORK PRICING Downloads
Chelovan Anastasia
ANALYSIS OF TENDENCIES OF DEVELOPMENT OF SEARCH ENGINES AND THE STRUCTURE OF SEARCH QUERIES OF INTERNET USERS Downloads
Tultaev T.A.
THE ANALYSIS OF INVESTMENT APPEAL OF THE ART MARKET OBJECTS Downloads
Pashkus Margareth V.
PRICE / QUALITY STRATEGY OF “UKH “BOBRUISKAGROMASH” ON THE MARKET OF THE RUSSIAN FEDERATION Downloads
Babynina H. M.
MODEL ASSESSMENT OF EFFICIENCY OF EDUCATIONAL SERVICES IN CHANGES IN THE VOLUME OF BUDGET FINANCING Downloads
Pashkus Natalia A.
Page updated 2018-08-08