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Annals of marketing-mba

2010 - 2017

From Department of Marketing, Marketing MBA (RSconsult)
Contact information at EDIRC.

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2017, volume 3

THE CREATION OF A STRONG CULTURAL BRAND OF ST. PETERSBURG BY DEVELOPMENT OF THE ART MARKET Downloads
Pashkus Margareth V.
PRIMARIES: MARKETING ANALYSIS WITHIN THE FRAMEWORK OF THE CONCEPT OF «DISRUPTIVE VS SUPPORTING INNOVATIONS" Downloads
Maricka Otreshko
EXTERNAL AND INTERNAL INFORMATION SYSTEMS MARKETING DATA INTEGRATION TO HAVE TO SYNERGY EFFECT Downloads
Korobkov S.A.
FACILITY MANAGEMENT – METHOD OF EFFECTIVE DIRECTION IN ORGANIZATION Downloads
Ignatova Anna M.
FACILITY MANAGEMENT – METHOD OF EFFECTIVE DIRECTION IN ORGANIZATION Downloads
Gregova Elena
SOME ASPECTS OF THE MANAGEMENT OF SOCIAL POLICY: RUSSIA SOCIAL OR VICARIOUS STATE? Downloads
Ivav Blagikh
DESK RESEARCH OF THE MARKET OF COMPONENTS FOR INDUSTRIAL PRODUCTS Downloads
Andreev S.N., Dolgova M.V. and Yevseyeva J.
THE NEW ECONOMY: THE DOMINANCE OF INTANGIBLE ASSETS FOR BRAND DEVELOPMENT Downloads
Aliaskarova Zhamilla A.
POSITIONING AND PROMOTION OF INDUSTRIAL BRAND IN THE MARKET OF FINAL CONSUMERS Downloads
Averchenko K.S.
RUSSIAN FLOOR COVERINGS MARKET OVERVIEW AND PERSPECTIVES Downloads
Rizhamadze M.O.
BUILDING A MODEL FOR ASSESSMENT OF HEALTHCARE INSTITUTIONS’ COMPETITIVENESS Downloads
Pashkus Natalia A. and Pashkus V.Y.

2017, volume 2

RELATION OF QUALITY AND EFFECTIVENESS OF MEDICAL SERVICES AS A FACTOR OF COMPETITIVENESS OF HEALTH ORGANIZATIONS Downloads
Pashkus Natalia A., Pashkus V.Y. and Chemlyakova Asya D.
ASSESSMENT OF THE COMPETITIVENESS OF THE DEVELOPMENT STRATEGY OF INNOVATIVE FIRMS Downloads
Mamedova Elena and Iakushkina Anna A.
MARKETING STRATEGIES OF LOW-COST AIRLINES IN RUSSIA Downloads
Zhukova Olesia A. and Ivashkova N.I.
INNOVATIVE PROCESSES AND NEW ECONOMY: CONCEPT AND DETERMINING DEVELOPMENT FACTORS Downloads
Ermakova Mariya Y.
PARTISAN MARKETING: ESSENCE, CONCEPTS AND FEATURES Downloads
Ermakov Yuri and Kirillov Anatoly
ECONOMIES OF COUNTRIES V4 AFTER JOINING THE EUROPEAN UNION Downloads
Gregova Elena
REGULATION OF ECONOMICS: CONCEPT, NECESSITY, CONDITIONS FOR MODERN RUSSIA Downloads
Asadulaev Asadula Â. and Kirillovskaya Alla A.
MODERN PR-TECHNOLOGIES IN THE CONDITIONS OF THE NEW ECONOMY Downloads
Antonova Angelina M. and Lipinskaya Anastasia À.
FIRM IN THE NEW ECONOMY: THE THEORIES OF MOTIVATION AND THE RESULTS OF THEIR APPLICATION Downloads
Aliaskarova Zhamilla A.
PREREQUISITES FOR THE IMPLEMENTATION OF THE FRAME MODEL IN MARKETING PLANNING Downloads
Pogorilyak B.I.
COMPLEX OF MARKETING FOR A NEW PRODUCT USING THE EXAMPLE OF ORGANIC FERTILIZER Downloads
Shushakova Anna A. and Novikova Ksenia V.

2017, volume 1

INDUSTRIAL POLICY: TOOLS AND INDICATORS Downloads
Elena Tokmakova
CREATIVE ADVERTISING: THE CONCEPT, STRATEGY IMPLEMENTATION Downloads
Ermakov Yuri and Starobinskaya Nadegda M.
MARKETING ORIENTATION ACTIVITY OF THE MODERN RUSSIAN UNIVERSITY Downloads
Ermakov Yuri and Ermakova Mariya Y.
SALES POLICY OF PROCESSING ORGANIZATIONS IN THE POULTRY MARKET Downloads
Antineskul Ekaterina A. and Yasireva Anna A.
"NEW BREATH" MARKETING POLICY OF MEAT PROCESSING COMPANIES Downloads
Antineskul Ekaterina A. and Bulycheva Ulyana A.
NEW ECONOMY: NEW REALITY AND MOTIVATION OF CONSUMERS Downloads
Aliaskarova Zhamilla A.

2016, volume 3

ASSESSMENT OF THE COMPETITIVENESS OF THE DEVELOPMENT STRATEGY OF INNOVATIVE FIRMS Downloads
Vadim Pashkus
ADVERTISING AS PART OF COMPLEX MARKETING COMMUNICATIONS UNIVERSITY Downloads
Ermakov Yuri and Starobinskaya Nadegda M.
ARCHITECTURE CONSTRUCTION BRAND WHOLE Downloads
Dolgikh Uliana O.
STUDENTS EXCHANGE IN RUSSIA: CONDITIONS AND REASONS FOR REALIZATION Downloads
Aliaskarova Zhamilla
ART CRITICISM AND ANALYSIS AS FACTORS AFFECTING ARTWORK PRICING Downloads
Chirkova Elena
ART CRITICISM AND ANALYSIS AS FACTORS AFFECTING ARTWORK PRICING Downloads
Chelovan Anastasia
ANALYSIS OF TENDENCIES OF DEVELOPMENT OF SEARCH ENGINES AND THE STRUCTURE OF SEARCH QUERIES OF INTERNET USERS Downloads
Tultaev T.A.
THE ANALYSIS OF INVESTMENT APPEAL OF THE ART MARKET OBJECTS Downloads
Pashkus Margareth V.
PRICE / QUALITY STRATEGY OF “UKH “BOBRUISKAGROMASH” ON THE MARKET OF THE RUSSIAN FEDERATION Downloads
Babynina H. M.
MODEL ASSESSMENT OF EFFICIENCY OF EDUCATIONAL SERVICES IN CHANGES IN THE VOLUME OF BUDGET FINANCING Downloads
Pashkus Natalia A.

2016, volume 2

REBRANDED AS ONE OF THE TOOLS INCREASE COMPETITIVENESS OF THE COMPANY ON THE MARKET Downloads
Panova Ekaterina
SOURCING STRATEGY IN THE CHANGING POLITICAL AND ECONOMIC CONDITIONS Downloads
Nikishkin Valeriy, Tverdokhlebova Maria and Ivanov Gennadiy
EVALUATION BASED ON MARKETINGINDICATORS OF PROFIT Downloads
Musatov B.V. and Musatova Zh.B.
DIGITAL SPACE AS AN ECONOMIC FACTOR OF INTERNET MARKETING Downloads
Meshkov A.A.
SITUATIONAL APPROACH IN MARKETING PLANNING Downloads
Efimova D.M.
GUERRILLA MARKETING IN RUSSIA (PERSONAL SALES) Downloads
Ermakov Yuri and Ermakova Mariya
TOOLS OF PROMOTION IN SOCIAL NETWORKS (SOCIAL MEDIA MARKETING AND SOCIAL MEDIA OPTIMIZATION) Downloads
Gasymova Gyulnara
THAT IMPORTANT PASSENGERS OF THE MOSCOW CITY PUBLIC TRANSPORT? Downloads
Artemchuk M.I., Nuzhdina A.V., Pjatova D.R., Osetrova E., Lindenbaum Ju. and Efimova D.M.
NEW ECONOMY: FROM THE BASICS TO THE ANALYSIS OF THE FACTORS AFFECTING CONSUMER DEMAND Downloads
Aliaskarova Zhamilla A.
A STUDY OF YOUTH VALUES AND CONSUMER PREFERENCES Downloads
Efimova D.M., Meshkov A.A., Musatov B.V. and Evseeva D.
RUSSIAN SYSTEM OF EDUCATION IN THE INNOVATION ECONOMY: PROBLEMS OF THE STATE POLICY IN THE PERSONNEL TRAINING AREA Downloads
Pashkus Natalia A.
HIGH SCHOOL IN THE NEW ECONOMY: THE MODERN FINANCIAL COMPETITIVENESS INSTRUMENTS Downloads
Vadim Pashkus
THE DEVELOPMENT OF CREATIVE BRAND OF THE CITY (ON AN EXAMPLE OF TOMSK) Downloads
Dolgikh Uliana O.
ASSESSMENT OF COMPETITIVENESS OF SHIPBUILDING INDUSTRY IN RUSSIA Downloads
Tuliakova Irina R.
COMPARATIVE STUDY OF YOUNG ACTIVE CONSUMERS AS MOBILE APP USERS IN RUSSIA AND EUROPE Downloads
Irina Skorobogatykh, Grineva Olga O., Ahtijainen Anneli, Ahtijainen Annikki, Collu Giulia and Levanen Anna
HOLISTIC MARKETING CONCEPT FOR SMALL AND MEDIUM BUSINESSES Downloads
Roman Sidorchuk
INTERNATIONAL ECONOMIC SANCTIONS:ANALYSES OF THE CASE WITH RUSSIA IN 2014 Downloads
Rogov Mikhail I.
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