PROMOTION OF CULTURE-BIAS PRODUCTS VALUE VIA DIGITAL MARKETING TOOLS

Venera A. Kaderova ()
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Venera A. Kaderova: Plekhanov Russian University of Economics

Annals of marketing-mba, 2019, vol. 4

Abstract: At present time, the market for culture-bias products is dynamically developing both in Russia and in other countries. Consumers show an increasing interest in such products, which makes it necessary to study and analyze consumer needs, as well as to find out what value consumers are looking for in such products. Researchers are also interested in what methods of promotion of cultural goods are used by manufacturers and retailers, how widely manufacturers now use the opportunities and means of digital marketing.

Keywords: marketing of culture-bias products; Halal products; promotion tools; digital marketing (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2019
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